Posts Tagged ‘Design’

Join Perficient and other Trailblazers for three days of learning from those who are driving innovation in digital marketing, commerce, and service across all industries. Make sure to check out the session highlighting the Perficient-built customer community and speak to the designer who built it (and completed it in record time). You’ve heard how popular […]

Before I’m labeled as a “visual design hater,” you should know that I was a visual designer for five years and a creative director for 10 years. I left the creative side of the house for two reasons. I felt a lot of people were better designers than I was and I became obsessed with […]

I’m not sure who came up with the “Fail Early” concept associated with rapid prototyping. It seems like a negative sale or a glass-half-empty approach. I can’t help but think it would be easier to sell stakeholders on a program that is geared to “succeed sooner,” rather than “fail early.” It might just be semantics, […]

Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]

Perficient Digital recently took home a Silver Award for mobile application, strategy, design, and development at the 2017 W 3 Awards for the work we did creating a self-service app for the Jackson Energy Authority (JEA) in western Tennessee. We designed and built JEA a cross-platform mobile app for iOS and Android. The app greets […]

Perficient Digital recently won two 2017 Creativity International Awards for our outstanding creative design and use of messaging. We took home Gold in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt. We also won Silver in the Non-Profit Website category for redesigning TheHenryFord.org. Our microsite for Carhartt uses full-screen video, product and lifestyle galleries, macro-detail photography, animated […]

Digital products and services available via smartphone, and mobile devices like smartwatches, are continuously changing how people manage their daily lives – everything from accessing and sharing information, tracking health metrics, to sending money. And mobile accessibility, with its many baked-in accessible design features, is giving people with disabilities the same useful and effective mobile […]

If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have […]

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

When implementing a new digital marketing platform, many organizations struggle with how to design their vision so it can be easily and sustainably implemented using modern digital marketing technologies. Here are five key tips that I believe will help organizations looking to implement their digital marketing vision, ensure that their creative and design process yields […]

The Association of Marketing and Communication Professionals recently recognized Perficient Digital with three Hermes Creative Awards. We were awarded one Platinum award in the Mobile Website category for our work with Mohawk Flooring. And two Gold awards – one in the Nonprofit category for The Henry Ford’s website and one in the Microsite category for […]