Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into […]
Posts Tagged ‘Data’
Digital Intelligence and the Role of Data in Personalization
Welcome to 2019 where things take an interesting turn, or, materialize as predicated for so long. In a data-driven environment, it is no surprise that this year Information Executives (CIO, CDO, CTO, CAO) focus on the following topics according to IDG, Gartner, CIO, and Forrester: Trying to figure out ways to increase IT Budget to […]
Meet our Augmented Analytics and Marketing Data Experts at NRF 2019
Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]
MicroStrategy Announces Release of HyperIntelligence Analytics
In a whirlwind of activity that included an executive networking lunch and live webcast, Q&A chat hosted by CMO Marge Breya and a ceremonial ringing of the Nasdaq opening bell, MicroStrategy officially unveiled MicroStrategy 2019 on Monday. Touted as the industry’s first and only enterprise platform for HyperIntelligence, transformational mobility and federated analytics, MicroStrategy 2019 promises […]
5 Takeaways to Improve AI Adoption in 2019
Perficient’s Nico Frantzen, Senior Technical Architect for AI solutions, sat down with IBM’s cloud team for a podcast to discuss AI solutions and what you can do for successful AI adoption. Here are five takeaways that you can apply to your enterprise adoption in 2019. 1. You don’t need large amounts of data to start […]
Data as Experience: Data Scientist Role
This is a continuation of my Data as Experience Series. The last post was on the Power User role. The Data Scientist At first glance, you might ask why even consider a data scientist. From the typical analytics perspective of, “What reports should I write?” this role demands nothing. But when you think about what […]
Data as Experience: The Power User Role
Before launching into a discussion on Power Users, you can take a few moments to catch up on my previous posts’ The Series Kickoff and The Basic User Role. The Power User Of all the user types we’ll discuss, the power user is one of most understood and most targeted. When you hear requirements like the following, […]
Data as Experience: A Series
In the past several years, I’ve seen both successful and failed insights initiatives. Perhaps the first element of failure is what they call these efforts: Reports Executive Reports Reporting A focus on the number of reports Large focus on specific fields in reports, to the exclusion of other elements When I look at elements of […]
10 Business Intelligence Trends
Tableau published a set of articles on 2019 Business Intelligence Trends. Many are obvious. All are relevant. The rise of explainable AI: Think beyond using AI to using and trusting it Natural language humanizes data: natural conversations will make it easier to gain insights in context Actionable analytics put data in context Data collaboratives amplify […]
Refine Your Enterprise’s Approach to AI in 2019
2019 is the year to stop letting obstacles get in the way of enterprise AI adoption. Of course implementing AI tech comes with its challenges, but addressing two big obstacles may be the key to success. According to our AI expert, practice director and chief strategist Christine Livingston, these obstacles are perception and data. And […]
GDPR Compliance – Encryption
On 25th May 2018, everybody woke up to find their inbox “spammed” with mails from companies about redefining their data privacy policies containing the term GDPR. Every site that one logged into had a pop up, “We have updated our Data Privacy Policy”. So, what is this all about? Small Word, Big Impact It is […]
Guide: The Rebirth of Governance in Healthcare
Governance in healthcare organizations is undergoing somewhat of a resurgence, or rebirth, as the industry begins to recognize not only the value of governance for information and data, but also content and knowledge – both critical assets to organizations intent on delivering branded and differentiated consumer experiences. As digital transformation takes hold, the quest to […]