Posts Tagged ‘customer experience’

In 2017, the twenty-billionth mobile phone will be sold. And last year, U.S. consumers bought $74.93 billion worth of goods and services via mobile devices, up 32.2% year-over-year. While this still only accounts for a quarter of all eCommerce purchases, retailers have taken notice and are investing dollars into their mobile strategies. And this includes […]

The winners of the 2016 W³ Awards have been announced by the Academy of Interactive and Visual Arts, and Perficient Digital’s work for Carhartt and The Henry Ford is being recognized. Our design and development of Carhartt’s Fall 2016 Lookbook microsite received Gold in the Fashion Website category, while The Henry Ford website took home […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

When deciding to invest in a digital commerce platform, you have to take your future business growth into consideration rather than focusing solely on the technology to fill your current feature gaps. If you base your decision 100% on technology, how will this affect business goals, such as increasing revenue, reducing service costs, or improving […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

ING issued an update on its strategy, which focuses on the ongoing transformation of the large global financial institution. Between 2016 and 2021, the company intends to spend close to $900 million to enhance the customer experience, boost innovation, and become more efficient, all while reducing costs for years to come. Much of ING’s plans focus […]

We are excited to share that today, Perficient Digital is deepening our expertise in enterprise mobile applications. Today, Perficient acquired Bluetube, a $7 million annual services revenue digital consultancy based in Atlanta, GA. “Bluetube’s reputation for delivering excellent digital and mobile experiences, customer-centric mentality, and solid client roster ensures a strong cultural fit and compelling opportunities for accelerated growth moving […]

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]

Yesterday, I attended an insightful session lead by Andrew Baer, SVP Comms and Media Industry of Salesforce, which covered the business opportunities and the real-world successes of a customer experience transformation in the Communications Service Provider industry. Here are the highlights Core to a positive customer experience is that customers expect simpler experiences. The four […]

Volkswagen Group of America (VGoA) was honored for its work with Perficient with the Pulse Award for Best Overall Digital Transformation on the Liferay platform. The award was handed out during Liferay’s annual Symposium, held this year from September 26-27 at the Marriot in Chicago. The award recognizes VGoA’s efforts to enhance overall customer experience […]

One common theme prevailed during Adobe Summit 2016 earlier this year — experiences will be the competitive differentiator for enterprises. To stand out among the competition, these experiences start with great content and are powered by data. Adobe is continuing to deliver on this vision for its customers and business partners. During the Shop.org conference […]

Henry Nakamura, Senior Customer Experience Manager of Liferay, presented Liferay’s perspective on customer experience at the 2016 Liferay Symposium in the session “Customer Loyalty is Dead.”  The session focused on stressing the importance of customer experience and how Liferay can help you. The amount of data available today drives impacts overall experience, not just price […]