Posts Tagged ‘Content Strategy’

Whether you are redesigning your website, working on your content strategy, or simply managing web content, it is important to take the time to review and catalog existing content by putting together a Content Inventory. Here are five reasons why: 1. Discover. It is very common for different people to publish content on a site and […]

All content work is not equal. Several factors influence how long it can take to edit a single document. Let’s review the seven levels of editing as detailed by Susan Wyche, and lay a foundation for how to calculate the time it takes to edit content.

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

Barry Pellas from PointSource spoke about several options for delivering content to mobile devices. Imagine you want to display a coupon to a user has they navigate your mobile app. But you also want to deliver that same coupon to someone browsing on a desktop browser. You don’t want to create two different coupons and […]

Marketing to other businesses (B2B) is very different from marketing to consumers.  We’ve heard and talked a lot about Content Marketing in past, although it mostly has been focused on consumers – B2C. I just came across an interesting bit of research from Eccolo Media that looks specifically at content marketing in the B2B space. For […]

Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]

Written by Brad Martell FULL DISCLOSURE Ok, first off full disclosure I’m a 46 year-old white male and I’m acknowledging that this particular piece of demography may have contributed to my tone on this blog.  Recently I found myself in what I consider to be heaven on earth, or at least one of my personal all-time […]

Written by Jay Ratkowski If you printed every blog post about content strategy, you could build a paper stairway to the moon.  Unfortunately, most of these posts simply advocate creating bulk content and are extremely thin on the strategy aspect.  What’s worse, is there is an abundance of content marketers trying to make a rather questionable […]

At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]

Adding a new webpage to your website is a great fresh content strategy that attracts search engine crawlers. This signals to both search engines and human visitors that your website is valuable and not static. However, just adding a page without any optimization is not very helpful. Here are five things to do when adding […]

What kind of content should you put into your social media campaigns? There are no simple answers, but if you