Customer Experience and Design

The Benefits of a Sound Taxomony

shutterstock_144197983_350Grace Lau, lead business consultant, Perficient XD, recently wrote an article for Boxes and Arrows on building the case for taxonomy. In the piece, she explores concerns surrounding ill-defined site redesign projects and the ROI of taxonomy. She also breaks down taxonomy  and compares it to her personal task of organizing spices in her kitchen to make sense for all users in her family.
The benefits of a sound taxomony?

“…in the long run will improve your content’s findability, support social sharing, and improve your site’s search engine optimization.”
“Helping the business understand the underlying concepts is one of the challenges I’ve faced with developing a solid taxonomy. We’re not just talking about tagging but breaking down the content by its attributes and metadata as well as by its potential usage and relation to other content. The biggest challenge is building the consensus and understanding around that taxonomy—taxonomy governance—and keeping the system you’ve designed well-seasoned!”

To read Grace’s full post on the Boxes and Arrows site, click here.

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Kristin Brashares

Kristin Brashares serves as Digital Senior Marketing Manager at Perficient and is a proud member of the Women in Tech ERG.

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