The Adobe platform has so much to offer. From campaign and experience management, to digital marketing and an awesome mobile experience, there are few things not to love about the platform. When we think of the benefits that Adobe brings, we (and our clients) very often think of our target customers and the benefits we […]
Posts Tagged ‘Best Practices’
Perficient’s Portfolio of Data Accelerators
An important aspect of our transformational success stories with our clients and the fantastic journey of forming the Data & Analytical Insights practice within Perficient is the collection of accelerators that Perficient has built over the years. As I am working with different departments within Perficient, I realized the incredible work that teams have done […]
5 Ways to Build a Data Lake and not a Data Swamp
In the last 6 months, my customers and I have been on a journey with some of the largest cloud data lake vendors, open source Big Data vendors, and a team of the smartest Big Data architects that I’ve worked with in my career. As we explore this journey, often our clients are looking to […]
5 Steps to Build a Business Case for Re-platforming: Part 3
When deciding to invest in a digital commerce platform, you have to take your future business growth into consideration rather than focusing solely on the technology to fill your current feature gaps. If you base your decision 100% on technology, how will this affect business goals, such as increasing revenue, reducing service costs, or improving […]
Creating The Path Forward for eCommerce Re-platforming
How is your eCommerce business doing? Has your business matured and you’ve realized your existing technology can’t meet your future business growth? Or, is your platform provider(s) making the push to upgrade to a new release? Either way, most businesses re-platform every two to three years, according to Forrester. In this same study, eCommerce executives […]
Why is B2B Commerce So Complex?
Online shopping is one click away for consumers, but what about companies that sell to other businesses? Well to put it mildly, it gets complex. On a consumer focused site, the consumer searches for their product(s), researches and compares two or more options via product descriptions and/or feature lists, adds their desired item to the […]
Making Your Digital Marketing Project a Cake
Many projects are incorrectly scheduled or structured, resulting in wasted effort, missed requirements and even project failure. A properly scheduled and structured digital marketing project drastically increases the probability of the project to succeed. This problem applies to many digital marketing projects, including websites, apps, email campaigns and more. So what does a properly structured and […]
[C2I] Countdown to Ignition! Day 2 – Why use Ignition?
George here for Day 2 of C2I, talking about a frequent question that gets posed: Question: Why use Ignition? It’s a good question. In fact, why use any accelerator at all? Isn’t Sitecore just ASP.NET? The answer to that question is simple once you understand the underlying motivation behind the framework to begin with. Sitecore, much […]
A Garage with no Grease – IBM Bluemix Garage
When you think about the picture of a garage it often brings images of grease, oil, tools and cars. At the IBM Interconnect 2016 conference this week IBM released a new methodology called IBM Bluemix Garage. I had the pleasure of sitting in a session led by Rachel Reinitz – IBM Distinguished Engineer & CTO IBM Bluemix Garage. […]
Architectural Assessment learnings applied to ROA
Over a number of years, I have had the opportunity to conduct several architectural assessments on SOA, ROA and API Management. The domains and technology stacks have varied, and the engagements have been a mix of post mortems and organizational readiness. What I have found is that there are certain common characteristics of organizational behavior and challenges […]
5 Reasons to Go to Las Vegas for InterConnect Feb 21-25, 2016
1. Depending on where you live / work, the weather might be better than your current location. Why not take a break from the cold / snow and enjoy some warmer dessert temps? Then again, some have those temps where they live, so surely there are other reasons to travel to Vegas. 2. InterConnect is […]