Broad changes are underway in energy and utilities organizations, many influenced by trends from other sectors. These shifts are pushing companies in utilities and oil and gas to rethink their approaches, creating new cross-industry dependencies and consumer interactions. Working to Accommodate Changing Consumer Behaviors Energy companies are responding to evolving consumer behavior. In utilities, […]
Posts Tagged ‘automotive’
Accelerating Data Activation with Salesforce Data Cloud for Automotive and Manufacturing Companies
Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data […]
Giving the Power of Speech Real Horsepower with Voice-to-Everything Capabilities
With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]
The Risk and Reward of Connected Cars
Connected vehicles are no longer the future. They have become the present. This year, our team is conducting connected products research in which we are collecting insights from consumers, commercial end users, and manufacturers. The reason? Almost every manufacturer is working on providing connected products and solutions for both their consumers and their businesses operations. […]
Jump On the Automotive Commerce Bandwagon with Order Management
When I started looking for my next car, the questions did not stop at whether to buy an internal combustion engine (ICE), an electric vehicle (EV), or a hybrid. I wanted to be a well-informed buyer before I made my final decision. I wanted to not only know all the information needed to make the […]
The Demand For A New Era of Automotive Loyalty
There is an untapped potential for automotive loyalty programs, and we are living in an era where customer loyalty is more fleeting than ever. Until now, the relationship between OEMs and customers has been largely transactional. A customer buys a car, and the interaction ends there until the next purchase cycle—typically five to ten years […]
Knowledge Transfer in High Gear: A Project By Perficient, STEM Students, and Tec Racing
Six months ago, the Perficient team in Mexico contacted Tec Racing, the Formula SAE team at Monterrey Tec, to discuss a potential partnership as part of Perficient’s Electrifying the Future of Automotive Program. While the team was excited to partner, they were in the middle of a generational change. Their leaders were heading through their […]
Revving Up Loyalty at the Marconi Automotive Museum
The Marconi Automotive Museum in Southern California was the perfect backdrop for our roundtable event, during which we discussed the evolution of brand loyalty with leaders from several of the world’s most influential automobile manufacturers. This is an important topic for the automotive and mobility industry, one that is front and center as emerging technology […]
We’re Accelerating Digital Transformation Like Never Before
Last week, I had the privilege of attending our Accelerate Conference in St. Louis where I learned that Perficient’s secret sauce is really our people. We are a global digital consulting firm competing against the largest consulting firms in the world – and yet, we stand out. We heard from a couple of our largest […]
Another Electrifying Year for MRacing’s Formula SAE Season
For the second year in a row, I spent an evening with my colleagues at the University of Michigan’s Ford Robotics Center in Ann Arbor to celebrate MRacing’s unveiling of this year’s EV. It did not disappoint – it was a beauty, designed with the look and feel of a Michigan football helmet, including the […]
A Tribute to Mark Smail: A Great Automotive Leader and Friend
This is a very personal blog for me, but I think it is important to write from the heart. I am a huge believer that each experience we have shapes our lives and our thoughts. A few years back while I was at Global Team Blue, I had the privilege of working with the Ford […]
[Podcast] What if Your Commute Could Change the World? An Interview With Keith Tomatore
In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation […]