Salesforce

For more than a decade, Salesforce CEO Marc Benioff has championed the concept of shoshin—a “beginner’s mind” that allows for continuous innovation and reinvention. As the company now embarks on its “hard pivot” to Agentforce, this philosophy takes on new relevance.   Agentforce isn’t just an extension of Salesforce’s AI capabilities—it’s a reimagining of what AI […]

As the Delivery Director for Perficient’s Salesforce practice, Chelsea Monda has seen firsthand the challenges companies face in their digital transformation journeys. With Dreamforce 2024 just around the corner, she shares her top session picks that will provide valuable insights for businesses looking to optimize their Salesforce implementation and drive growth: Accelerating Dealer Onboarding and […]

Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data […]

Eric Walk’s journey from Enterprise Document Management to his current role leading Perficient’s Data Strategy capability has given him a unique perspective on data, technology, and business outcomes. His insights into the evolving landscape of data and AI are reflected in his top Dreamforce sessions, which showcase his commitment to advancing data strategies and integrating […]

In modern web development, state management is a critical concept that can make or break the user experience. When building applications with Lightning Web Components (LWC), managing state effectively is essential to ensure your components work harmoniously. This two-part series will dive deep into state management in LWC, starting with the basics and local state […]

JavaScript is a language that has become an essential part of web development, powering everything from simple interactions to complex applications. One of the core concepts that every JavaScript developer eventually encounters is lexical scoping. But what exactly is lexical scoping, and why is it important? Let’s dive into this concept in a way that’s […]

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]

Hello Trailblazers! Last week, I had the privilege of attending the “Salesforce Nagpur Ohana Gathering,” an inspiring event that united passionate professionals, innovative developers, and curious learners all under one roof. The energy in the room was electrifying, with a shared enthusiasm for collaboration, growth, and the future of Salesforce. This Meetup was more than […]

In Salesforce, email automation is a powerful tool. It enhances customer engagement, streamlines communication, and boosts efficiency. As a Salesforce developer, you’ve likely encountered various methods for sending emails with Apex. Each method has its strengths and nuances. Two of the most common methods are setTargetObjectId() and setToAddresses(). Both methods are for sending emails, but […]

Sending emails programmatically is a powerful feature in Salesforce, especially when you want to automate notifications or alerts. If you’ve been working with Apex, you may have come across different methods to send emails. One of the most versatile and commonly used methods is setToAddresses(). In this blog, we’ll dive into what it does, why […]

What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement.  Key Aspects of CDP in Salesforce Marketing Cloud […]

As a Salesforce Developer, sending emails through Apex is a common task. One of the powerful methods you can use is setTargetObjectId(). This method allows you to specify the recipient using a Salesforce record ID, ensuring seamless integration and enhancing CRM data quality. In this blog, we’ll dive into how to use setTargetObjectId(), explore practical […]