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Digital Transformation

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Just what exactly is Visual Builder Studio anyway?

If you’re in the world of Oracle Cloud, you are most likely busy planning your big switch to Redwood. While it’s easy to get excited about a new look and a plethora of AI features, I want to take some time to talk about a tool that’s new (at least to me) that comes along […]

Top-down view of a small group of brainstorming individuals.

An Example Brainstorming Session

In my last blog post I addressed how to prepare your team for a unique experience and have them primed and ready for brainstorming. Now I want to cover what actually happens INSIDE the brainstorming session itself. What activities should be included? How do you keep the energy up throughout the session? Here’s a detailed […]

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Cracking the Code on Real AI Adoption

The conversation around artificial intelligence (AI) in professional sectors, whether in law, finance, healthcare, or government, has reached a fever pitch. AI promises to boost productivity, reduce administrative burdens, and unlock new value across knowledge-based industries. Yet, for many organizations, the reality lags behind the rhetoric. Despite high levels of awareness and pilot projects aplenty, […]

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Bruno : The Developer-Friendly Alternative to Postman

If you’re knee-deep in building apps, you already know APIs are the backbone of everything. Testing them? That’s where the real magic happens. For years, we’ve relied on tools like Postman and Insomnia to send requests, debug issues, and keep things running smoothly. But lately, there’s a buzz about something new: Bruno. It’s popping up […]

Brainstorm Prep: Like a Runner on a Starting Block

Prime Your Team for Breakthrough Brainstorming

Brainstorming sessions have a love-hate situation. Half the team is excited, the other half dreads it. The truth is, anyone can be creative, but it doesn’t happen by accident – it takes intentionality. The key is preparation. If people show up cold, they’ll default to routine thinking or recycle old ideas. To break free, our […]

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Purpose-Driven AI in Insurance: What Separates Leaders from Followers

Reflecting on this year’s InsureTech Connect Conference 2025 in Las Vegas, one theme stood out above all others: the insurance industry has crossed a threshold from AI experimentation to AI expectation. With over 9,000 attendees and hundreds of sessions, the world’s largest insurance innovation gathering became a reflection of where the industry stands—and where it’s […]

5 Priorities For Financial Leaders

5 Imperatives Financial Leaders Must Act on Now to Win in the Age of AI-Powered Experience

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

Portrait of a Financial Analyst Working on Computer with Multi-Monitor Workstation with Real-Time Stocks, Commodities and Exchange Market Charts.

Financial Services Marketing New Mandate: Driving Revenue, Not Just Reach

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]

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From XM Cloud to SitecoreAI: A Developer’s Guide to the Platform Evolution

What developers need to know about the architectural changes that launched on November 10th Last week at Sitecore Symposium 2025 was one of those rare industry events that reminded me why this community is so special. I got to reconnect with former colleagues I hadn’t seen in years, finally meet current team members face-to-face who […]

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Use Cases on AWS AI Services

In today’s AI activated world, there are ample number of AI related tools that organizations can use to tackle diverse business challenges. In line with this, Amazon has it’s set of Amazon Web Services for AI and ML, to address the real-world needs. This blog provides details on AWS services, but by understanding this writeup […]

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Aligning Your Requirements with the Sitecore Ecosystem

In my previous blogs, I outlined key considerations for planning a Sitecore migration and shared strategies for executing it effectively. The next critical step is to understand how your business and technical requirements align with the broader Sitecore ecosystem. Before providing careful recommendations to a customer, it’s essential to map your goals—content management, personalization, multi-site […]

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Executing a Sitecore Migration: Development, Performance, and Beyond

In previous blog, the strategic and architectural considerations that set the foundation for a successful Sitecore migration is explored. Once the groundwork is ready, it’s time to move from planning to execution, where the real complexity begins. The development phase of a Sitecore migration demands precision, speed, and scalability. From choosing the right development environment […]

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