Digital Transformation

If you’re knee-deep in building apps, you already know APIs are the backbone of everything. Testing them? That’s where the real magic happens. For years, we’ve relied on tools like Postman and Insomnia to send requests, debug issues, and keep things running smoothly. But lately, there’s a buzz about something new: Bruno. It’s popping up […]

Brainstorming sessions have a love-hate situation. Half the team is excited, the other half dreads it. The truth is, anyone can be creative, but it doesn’t happen by accident – it takes intentionality. The key is preparation. If people show up cold, they’ll default to routine thinking or recycle old ideas. To break free, our […]

Reflecting on this year’s InsureTech Connect Conference 2025 in Las Vegas, one theme stood out above all others: the insurance industry has crossed a threshold from AI experimentation to AI expectation. With over 9,000 attendees and hundreds of sessions, the world’s largest insurance innovation gathering became a reflection of where the industry stands—and where it’s […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]

What developers need to know about the architectural changes that launched on November 10th Last week at Sitecore Symposium 2025 was one of those rare industry events that reminded me why this community is so special. I got to reconnect with former colleagues I hadn’t seen in years, finally meet current team members face-to-face who […]

In today’s AI activated world, there are ample number of AI related tools that organizations can use to tackle diverse business challenges. In line with this, Amazon has it’s set of Amazon Web Services for AI and ML, to address the real-world needs. This blog provides details on AWS services, but by understanding this writeup […]

In my previous blogs, I outlined key considerations for planning a Sitecore migration and shared strategies for executing it effectively. The next critical step is to understand how your business and technical requirements align with the broader Sitecore ecosystem. Before providing careful recommendations to a customer, it’s essential to map your goals—content management, personalization, multi-site […]

In previous blog, the strategic and architectural considerations that set the foundation for a successful Sitecore migration is explored. Once the groundwork is ready, it’s time to move from planning to execution, where the real complexity begins. The development phase of a Sitecore migration demands precision, speed, and scalability. From choosing the right development environment […]

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

Perficient is proud to be included in The Organizational Change Management Services Landscape, Q4 2025 by Forrester. We believe this recognition reflects our continued momentum in helping enterprises navigate complexity, accelerate transformation, and deliver measurable outcomes through strategic change.  In the report, Perficient is listed as a consultancy with a geographic focus across North America, […]

In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond.   Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]