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Digital Transformation

Personalization Gap In Financial Services

The Personalization Gap Is Hurting Financial Services, Here’s How to Close It

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

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Perficient Included in Forrester’s Q4 2025 Organizational Change Management Services Landscape 

Perficient is proud to be included in The Organizational Change Management Services Landscape, Q4 2025 by Forrester. We believe this recognition reflects our continued momentum in helping enterprises navigate complexity, accelerate transformation, and deliver measurable outcomes through strategic change.  In the report, Perficient is listed as a consultancy with a geographic focus across North America, […]

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Trust, Data, and the Human Side of AI: Lessons From a Lifelong Automotive Leader

In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond.   Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]

Medical Finance Insurance

Beyond Denial: How AI Concierge Services Can Transform Healthcare from Reactive to Proactive

The headlines are troubling but predictable. The Trump administration will launch a program next year to find out how much money an artificial intelligence algorithm could save the federal government by denying care to Medicare patients. Meanwhile, a survey of physicians published by the American Medical Association in February found that 61% think AI is […]

Leading Insurance In The Age Of Ai

3 Ways Insurers Can Lead in the Age of AI

For years, insurers have experimented with digital initiatives, but the pace of disruption has accelerated. Legacy models can’t keep up with rising risks, evolving customer expectations, and operational pressures. The question isn’t whether insurers will transform, but rather how fast they can adapt. Technologies like AI, advanced analytics, and embedded solutions have moved from emerging […]

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Perficient’s “What If? So What?” Podcast Wins Gold Stevie® Award for Technology Podcast

We’re proud to share that Perficient’s What If? So What? podcast has been named a Gold Stevie® Award winner in the Technology Podcast category at the 22nd Annual International Business Awards®. These awards are among the world’s top honors for business achievement, celebrating innovation, impact, and excellence across industries. Winners were selected by more than […]

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Perficient Included in the IDC Market Glance for Digital Business Professional Services, 3Q25

Perficient is proud to be included in the IDC Market Glance: Digital Business Professional Services, 3Q25, (Doc # US52789825, July 2025)”. This marks our fourth consecutive year of inclusion. In the report, Perficient is included in the Technology Transformation Dominant category, where IDC defines participants as: “organizations [that] offer technology consulting advice and services as their […]

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Planning Sitecore Migration: Things to consider

Migrating a website or upgrading to a new Sitecore platform is more than a technical lift — it’s a business transformation and an opportunity to align your site and platform with your business goals and take full advantage of Sitecore’s capabilities. A good migration protects functionality, reduces risk, and creates an opportunity to improve user […]

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2025 Modern Healthcare Survey Ranks Perficient Among the 10 Largest Management Consulting Firms

Modern Healthcare has once again recognized Perficient among the largest healthcare management consulting firms in the U.S., ranking us ninth in its 2025 survey. This honor reflects not only our growth but also our commitment to helping healthcare leaders navigate complexity with clarity, precision, and purpose. What’s Driving Demand: Innovation with Intent As provider, payer, […]

Wisw Susan Etlinger Blog

Susan Etlinger, AI Analyst and Industry Watcher on Building Trust

Balancing AI Strategy With Human Wisdom  “AI-first” has become a buzzword in executive conversations, but what does it really mean? Is it about using artificial intelligence at every turn, or applying it with intention and purpose? For analyst and researcher Susan Etlinger, it’s clearly the latter.  On the latest episode of “What If? So What?”, […]

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AI-Powered Personalization: Integrate Adobe Commerce with Real-Time CDP

In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable.  Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness.  […]

Value Based Care Digital Transformation

Why Value-Based Care Needs Digital Transformation to Succeed

The pressure is on for healthcare organizations to deliver more—more value, more equity, more impact. That’s where a well-known approach is stepping back into the spotlight. If you’ve been around healthcare conversations lately, you’ve probably heard the resurgence of term value-based care. And there’s a good reason for that. It’s not just a buzzword—it’s reshaping […]

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