Strategy and Transformation

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

This is the time of year when banks think about what strategies and investments to pursue in the coming year. And while retail and commercial banking is a complex, global industry driven by a combination of local-market macroeconomics, regulatory regimes, competitive forces, and customer behavior, the digital transformation strategies banks pursued for many years were […]

Previously, I analyzed the key to unlocking the business value of Microsoft Office 365 (O365). In this blog, I highlight the first three steps a company must take to unlock the business value of O365. Match Business Needs/Priorities to O365 Solutions First, it is important to determine where the business value of O365 lies, which […]

Modern and mobile in your personal life I have a mobile banking app on my phone like a lot of people do.  That gives me the option to check out the most current activity of all my bank accounts wherever I am.  It’s not a necessity to have a mobile app or even bank online, […]

For all those who think traditional banks will not be able to compete with fintech companies, a federal judge’s ruling in October and the pulling of fintech start-up Robinhood’s bank charter application, which would have allowed it to become a federally insured bank and eliminated the need to partner with other banks, show that it’s […]

The following is the ninth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In our previous blog, we highlighted the potential cloud offers as it pertains to making savings and generating revenue. In this blog, we’re going to examine a real-life example of this through […]

So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]

Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Throughout this series, we’ve focused on several principles, strategies, and technological elements we […]

On December 16, 1675, scientists of the Royal Society gathered to hear Isaac Newton’s new latest theory on the properties of light. Robert Hooke, the Society’s Curator of Experiments was in the audience and proclaimed that the essence of Newton’s paper was already captured in Hooke’s published book and that Newton would benefit from additional […]

The cost of an outage to a business is very high. This isn’t news to anyone, but in today’s world of instant access and immediate gratification, it’s truer now than ever. Businesses today are expected to be accessible at all times to consumers. As a result, businesses need to build infrastructure and applications that are […]

From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.