Strategy and Transformation

Journey Science is all about leveraging data to understand your customers and tailor their experience.  Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]

When Perficient senior project manager Morgan McNeal was assigned to collaborate with Xcel Energy to create a plan to revamp their arc flash safety electrical program, she had no idea what she was getting herself into. But, three years and a withstanding partnership with Xcel Energy engineer Eduardo Ramirez Bettoni later, she is now an […]

In this blog post, we will explore custom application development and its role in application modernization. Read about the first, second, third, and fourth pillars of application modernization. Custom Development within Application Modernization Businesses can no longer survive with generic digital offerings that simply mirror their competitors’. Escalating customer expectations and the rise of startups […]

Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]

In 2020, Google broke digital marketing. Okay, broke is a tad dramatic. However, the news to purge 3rd party cookies did leave many digital marketers in shock. Soon after, Apple announced a shift to focus on protecting consumer privacy and eliminating IDFA and Safari’s use of cookies. The end felt near. Yet, the chaos brought […]

The available data we marketers have at our fingertips at every moment is monumental. Even three years ago, understanding your customers was much harder than today. But the mountains of PowerPoint decks and vlookup-filled spreadsheets don’t necessarily tell you what your customers need and want from your products and services. That’s where we can leverage […]

Param Singh: Hello, everyone. My name is Param Singh and I’m the Director of the Clinical Operations Solution Practice here at Perficient Life Sciences. And I want to welcome everyone to today’s discussion on our new partnership with Lokavant. And this discussion today is a way for us to introduce the offering and solution to […]

Arc flash is a type of uncontrolled electrical discharge that occurs when an electric current strays from its intended path and travels through the air from one conductor to another. They most often occur in electricity and power plants, or any place that uses electrical equipment such as substations and transmission lines. Arc flashes are […]

Improving customer experience is a top priority for most organizations looking to grow revenue. To deliver on this imperative requires identifying customer problems, developing a plan to profitably solve those problems, and building the necessary CX infrastructure. Most CX leaders shouldn’t approach this task alone, and there are experienced partners ready to support them. That’s […]

Perficient is excited to announce that we have earned the Delivery Specialization in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients. Pega Partners that achieve a Delivery Specialization have a demonstrated ability to help customers build more innovative businesses, and have […]

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]

Monday, February 21st marks the beginning of Empathy Week. Empathy Week was founded in London in 2019 as an initiative to use storytelling through film to cultivate empathy among school children. During Empathy Week, students are shown one short film each day that showcases a unique human experience. The films’ themes are interlaced into lessons, […]