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Strategy and Transformation

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Don’t Sell – Understand Your Customers’ Needs to Buy! 8 Steps to Integrating Audience Insights

The available data we marketers have at our fingertips at every moment is monumental. Even three years ago, understanding your customers was much harder than today. But the mountains of PowerPoint decks and vlookup-filled spreadsheets don’t necessarily tell you what your customers need and want from your products and services. That’s where we can leverage […]

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[Vlog] Intelligent, Real-Time Clinical Trial Insights

Param Singh: Hello, everyone. My name is Param Singh and I’m the Director of the Clinical Operations Solution Practice here at Perficient Life Sciences. And I want to welcome everyone to today’s discussion on our new partnership with Lokavant. And this discussion today is a way for us to introduce the offering and solution to […]

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The Importance of a Robust Arc Flash Electrical Safety Program

Arc flash is a type of uncontrolled electrical discharge that occurs when an electric current strays from its intended path and travels through the air from one conductor to another. They most often occur in electricity and power plants, or any place that uses electrical equipment such as substations and transmission lines. Arc flashes are […]

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Perficient Listed in Forrester Now Tech: Customer Experience Strategy Consulting Practices, Q1 2022

Improving customer experience is a top priority for most organizations looking to grow revenue. To deliver on this imperative requires identifying customer problems, developing a plan to profitably solve those problems, and building the necessary CX infrastructure. Most CX leaders shouldn’t approach this task alone, and there are experienced partners ready to support them. That’s […]

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Perficient Earns New Pega Partners Delivery Specialization

Perficient is excited to announce that we have earned the Delivery Specialization in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients. Pega Partners that achieve a Delivery Specialization have a demonstrated ability to help customers build more innovative businesses, and have […]

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[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]

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The Value of Empathy in Debt Collections

Monday, February 21st marks the beginning of Empathy Week. Empathy Week was founded in London in 2019 as an initiative to use storytelling through film to cultivate empathy among school children. During Empathy Week, students are shown one short film each day that showcases a unique human experience. The films’ themes are interlaced into lessons, […]

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Using Microsoft Teams: Utilize Chats, Meeting Chats, & Posts

This blog is the third and final in a three-part series tackling how to set up and use Microsoft Teams for a project. Chats, Meeting Chats, and Channel Posts are all excellent methods of communication within Microsoft Teams. However, there is often confusion amongst project teams of when it is appropriate to use each feature. […]

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Using Microsoft Teams: Set Up and Organize Teams Channels for Your Project

This blog is the first in a three-part series tackling how to set up and use Microsoft Teams for a project. Maintaining good communication is crucial to project success. One of the best tools to facilitate regular communication amongst your project team is Microsoft Teams. In this post, we’ll cover a useful way to set […]

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Using Microsoft Teams: Write Effective Teams Posts

This blog is the second in a three-part series tackling how to set up and use Microsoft Teams for a project. So you’ve posted a message in Teams and you’re asking yourself, why hasn’t anyone responded? It might be that your messaging isn’t clear, or the right people don’t even know that you’re addressing them. […]

What a Successful Digital Commerce Transformation Looks Like

In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]

Guide to Healthcare Journey Map

Your Guide to Healthcare Journey Maps

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]

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