Strategy and Transformation

I have a confession to make. I’ve been trying to force SEO operations and cross-channel integration across Perficient Digital and other agencies for nearly seven years. The truth is that I have failed (more than I care to admit). In all this time, I’ve put in so much effort to help others* understand what SEO […]

There is no denying the success of the subscription economy. It seems to be a win-win for the customer and the business. The world is transitioning from products to services, and this is something companies cannot ignore. However, before your company considers making the switch, I think it is important to pull back the layers […]

I’ve embarked on a new journey with Perficient. After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. One of my first projects focuses on our partnership with Platform-as-a-Service (PaaS) providers like Pivotal Cloud Foundry and Red Hat […]

We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. When I worked on the ambulance, 24 hour shifts were the most common. A standard rotation on our “modified Kelly” shift averaged out […]

The past few months have been very busy in all aspects of my life and it has felt like one of those grind it out kind of periods. A major project was stalling, I hadn’t put out a blog in a while, and I wasn’t feeling great about my accomplishments. Work/life balance was ok, but […]

Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).

I just got back from the doctor whose office is in one of the leading hospitals in the United States. I was his first appointment of the day. “They just updated Epic this morning, and everyone is getting into the office trying to make sense of the changes,” the doctor said. I asked if he […]

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]

The wealth management industry currently stands at a crossroads that is driving firms to adapt and update business models in order to succeed into the future. Future growth will come less from marketing and rainmakers, and more from your firm’s service model and the ways in which these services are delivered. You will have to […]

Being a paramedic during the formative years of my working life, I’ve been surprised at how many of the lessons that I learned on the job have translated to the business world. The world of medicine, especially EMS, is one of ambiguity, intuition, and making decisions based on incomplete and ambiguous information. In my own […]