Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
Strategy and Transformation
Business Transformation at the Speed of Cloud
Digital trends at large are putting significant pressure on businesses to innovate quickly and no industries are showing signs of immunity. Customer expectations are rising as is the competition coming from existing market players and an array of recently “born in the cloud” contenders. Businesses must transform to succeed. In response, companies are turning to […]
You Should Be Building Content Marketing Bridges. Here’s Why.
Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]
Instead of Mobile-First, How About Mobile-By-Design?
While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now? […]
Six Trends Moving the Needle in Customer Care: Analytics
Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #1: Analytics Help You Anticipate Customer Needs Data and analytics go hand in hand to […]
CPQ Trends to Watch in 2019
The Evolution of CPQ Configure Price Quote (CPQ) has been around for a long time. Product configuration and pricing were part of several homegrown ERP/MRP systems since the 1980s and has become more mainstream with the introduction of CPQ-focused software since the beginning of this century. CPQ is a big growth area in the software […]
Meet Perficient’s Chief Strategists: Bob Vanek
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]
Managing Multiple Projects with Repo
In my previous post Creating a Scalable Application Ecosystem, I described how to create an ecosystem of applications, libraries, and services rather than isolated applications. With this paradigm, you should end up with smaller, more manageable projects, but how do you manage all of these separate codebases? The Android project has this same problem in the […]
Essentials for a Digital Strategy: Frictionless Service Moments
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Frictionless service means never getting in the way of the moments that serve […]
Bing is Innovating as a Search Engine. Here’s Why.
When you think about search engines, Google tends to be top-of-mind. But competition is one of the key drivers of innovation. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore areas where Bing is pursuing new innovation. Competition drives […]
Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact
Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]
Perficient Elevates Twilio to Strategic Partner Status
Perficient is excited to announce that Twilio has been designated a Strategic Partner. This designation comes as our partnership with Twilio continues to strengthen and build momentum. Case in point, following Twilio’s general availability release of Flex in October 2018, excitement for their fully programmable cloud contact center platform has rapidly increased. It’s little wonder, as […]