Digital Marketing

Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never […]

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

Last week, I headed out to Boston to attend the second-ever TechSEO Boost, the only conference 100% dedicated to my favorite topic ever: technical SEO. This year’s theme focused on advanced and bleeding-edge topics including information retrieval and machine learning to service workers and computer programming basics. You can watch the full live stream and […]

Can the speed at which your pages load really make a difference for your site? In this episode of our popular Here’s Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it. Don’t […]

Many trends have come and gone in digital marketing over the years, but among those destined to endure, content marketing is near the top of the list. The primary reason content marketing has become such an indispensable tool is its incredible utility for almost any digital marketing situation. Effective content powers SEO, social media, branding, audience […]

Being a brand that your customers trust is important, but being a brand that Google trusts matters too. Search engines want to provide the best experience possible for their users by showing them the highest-quality content out there. By creating high-quality content and providing a positive user experience on your site, you become more valuable […]

Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You’ll have to watch to find out! In the meantime, let’s talk about why trust is essential to your SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains the importance of building […]

World Usability Day was established in 2005 by the Usability Professionals Association. Each year, design professionals come together to discuss how to “develop technologies in a way that serves people first.”  On November 8, 2018, professionals met at almost 100 locations around the world to discuss the how to “Make Life Easy.” I attended World […]

Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]

Google seems to be showing interest in the authors of web content once again. Does that mean it’s now an SEO ranking factor? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explores the evidence and gives you the real reasons it matters who authors your content.  Don’t miss […]

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]