Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]
Digital Marketing
8 KPIs to Drive Your Digital Marketing Strategy in 2019
As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]
You Need to Publish High-Quality Content Frequently. Here’s Why.
Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]
Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. Don’t miss a single episode […]
How To Pre-Populate the Subject Line and Body in Mailto-Generated Emails
It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]
People-Based Marketing: The New Gold-Standard
Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]
Mobile vs Desktop Traffic in 2019
This version of our study demonstrates the growth of the mobile web versus the desktop in 2018. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. traffic across the web. For the most recent data, see our newest study, Mobile vs Desktop Usage in 2020. In 2018, 58% of […]
There Are 3 Elements Critical to Content Marketing Success. Here’s Why.
Do you know what the key elements of successful content marketing are? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore the three common elements a campaign needs to be successful. Having user value, differentiation, and breadth and […]
Design Thinking: Prototyping (Part 6)
If you are just joining, this is part 6 of a series exploring design thinking in strategy development. I encourage you to start at the beginning and read part 1 here. Prototyping: Trying Out Your Ideas All of the previous parts in this series have been preparing you to act. Ideas are useless if not acted […]
Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209
What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]
Google at 20: A Shift from Text to Images
When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on […]
Perficient Digital Wins Three Interactive Marketing Awards
Perficient Digital brought home three awards from the 2019 Interactive Marketing Awards – Best Large SEO Agency, Best Interactive Marketing Agency, and Best Interactive Marketing Campaign (Retail/E-commerce). Our high customer retention rate and ability to deliver measurable results year-over-year separated us from the competition, earning us both Best Large SEO Agency and Best Interactive Marketing […]