Digital Marketing

Nofollow Attribute Video Tutorial Script Today I am going to explain how to implement a NoFollow tag, and when you should consider using it. What Does a NoFollow Attribute Do? A NoFollow attribute is an instruction to the search engines, telling them that you don’t want to pass PageRank through a link. You should use […]

Creating a top-notch digital experience is essential to competing in today’s fast-paced business environment. In fact, 94% of marketers recognize that improving content creation and delivery processes are key to a great customer experience. Aligning the right people, technology, and funding to create such an experience isn’t an easy task. With the help of a […]

If you’re a seasoned Sitecore developer, feel free to skip this post. If your company just bought SCORE and you’re looking for information on how to build things “the SCORE way,” you found it. I want to get into some theory, some nomenclature and the mindset of a SCORE developer.   What it means to […]

Bing Ads has started running a new kind of paid ad currently in beta called a native ad. Native ads are shown on non-search MSN web pages in line with the page’s content. The ad also has a relevance to the content on the page.  For example, a paid search ad selling car insurance might show […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In a recent interview with Robert Sumner, principal of Perficient’s Adobe practice, we discussed first steps to create a personalization strategy for digital experience platforms. Proper planning is necessary, but executing a digital strategy isn’t as easy as flipping a switch. In our discussion, we also talked about creating personalization scenarios and the implications of this […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

Let’s face it. It’s getting harder and harder to get the attention for your content. People have a lot of choices, limited time, and they’re tired and weary of the same old same old. But there’s good news: It is still possible to produce content that earns and keeps the attention of your key audience. […]

“Only in the last 20 years have we seen marketing change from spending money to interrupt people with advertising to market everything you make and everything you say…a lot of marketers didn’t get that memo.” – Seth Godin The average consumer goes through a minimum of five touch points with a business before converting, according […]

When I hear the words change management, my mind immediately thinks of the scene in Office Space where the employees meet with the consultants (“The Bobs”) to answer their question: “What would you say you do here?” All joking aside – change management is often misunderstood. After listening to a recent podcast about the subject, […]

Study: Does RankBrain Actually Improve Search Results? Google made a big splash in October 2015 when they announced the existence of a new ranking algorithm that they call RankBrain. The news broke in this article in Bloomberg. Google made some very limited comments about what it is, and has had little to say since then. […]