Content Marketing

At ClickZ Live New York, Playboy’s Robin Zucker spoke about “Getting Real With Native: Making Branded Content Programs Work.” Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, […]

In this episode of Hardcore SEO, Perficient Digital Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by Eric Enge. Full Transcript: Doug: I’m Doug Haslam, senior marketing consultant at Perficient Digital. Eric: And I’m […]

The SCORE team is busy working on v1.5 and the main theme for this release is Sitecore 8. Last week I was enabling (SPEAK-ifying) our Page Editor ribbon extensions and this post is a collection of thoughts and tips that I gathered along the way. Moving Parts [su_note note_color=”#fafafa”]There’s a lot of moving parts and […]

Today at Adobe Summit, Urosh Pajic and Peter Krmpotic of Adobe spoke about best practices in content optimization with Adobe Experience Manager. Remember the time when it was enough to just put your content out there and gain customer attention? These times are long gone, and today’s customers expect personalized and relevant content across all […]

Every marketer knows that today’s customer has more choices, is better informed and more empowered than ever before. And, as marketer’s that requires us to create experiences our customers find amazing.  But, how do you define, plan and create any kind of transformation when you are not sure where you are? How do you communicate […]

In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to […]

In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of time. Full […]

Is having a personal brand that represents your company brand too risky?  I’m on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled “Personal Brand Punch: Why Your […]

Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability […]

Written by Paul Plakut This is installment three of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of FXM or Federated Experience Manager; a powerful way to extend Sitecore 8’s toolset […]

Written by Paul Plakut This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, […]

Written by Paul Plakut In the beginning, there was content. Content fed search engines, which in turn helped to determine search engine rankings, and ultimately contributed to the overall success of a website. It was content that first engaged the user, content that earned user loyalty, and content that maintained website relevancy. All of that […]