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Content Marketing

CX Maturity Step 1: Knowing Where You Are

Every marketer knows that today’s customer has more choices, is better informed and more empowered than ever before. And, as marketer’s that requires us to create experiences our customers find amazing.  But, how do you define, plan and create any kind of transformation when you are not sure where you are? How do you communicate the value to your stakeholders? How do you react to the fluid demands of your customers?
Ideally, the first step in any transformation is to assess where you are and then take actions to create memorable, engaging and amazing customerMaturity Model Image
To help support the customer experience journey, Perficient has developed a 5-minute online self-assessment examining the seven dimensions of customer experience maturity and provides a general understanding of a company’s customer experience capabilities.
You can click here to take the assessment and you will receive a copy of the assessment results after the results are compiled. In addition, you will be entered to win an Apple Watch when released.
Don’t forget to stop by booth #914 at Adobe Summit, where we invite you to find out more about the journey to CX excellence.  See you in Utah!


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Beth Martin

I work with our emerging solutions practices to ensure we have a powerful marketing strategy, value proposition and lead the go-to-market streams for the emerging partnerships within Perficient. With over 20 years in B2B marketing focusing on software & consulting , I help businesses optimize go-to-market activities including but not limited to strategic planning, messaging, advertising, collateral, events and content.

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