Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]
Content Marketing
Is Your Healthcare Organization Digitally Accessible?
Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]
Digital Accessibility: A Must in Healthcare and Life Sciences
Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]
Google’s Search Quality Guidelines Matter. Here’s Why.
What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]
Why Google’s Search Quality Raters Guidelines Matter to Content Marketers – Here’s Why #203
Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing. Don’t miss a single episode of Here’s […]
Content Marketing Works. Here’s Why.
Content marketing has been all the rage in recent years. But is it the most effective way to increase business and drive conversions? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they review statistics from a study to show […]
Why Content Marketing Works (and How) – Here’s Why #201
More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers. […]
What is a component governance plan and why do I need it?
We’re very plan driven at Perficient. We like to create them, execute them, measure them, adjust them…and we employ a number of governance plans when executing a new Sitecore project. Very often, large site development projects will include a number of people from various organizations all working together for a common goal – but those […]
You Can Earn Google Featured Snippets. Here’s Why.
Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]
You Should Be Building Content Marketing Bridges. Here’s Why.
Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]
Instead of Mobile-First, How About Mobile-By-Design?
While this year’s NRF was full of the promise of AI and machine learning to enhance customer experiences across digital channels, I couldn’t help but think that while AI is exciting, sexy, and can probably deliver on the promise of great CX once fully implemented and refined (over time), what about a customer’s experience right now? […]
Why You Should Build Content Marketing Bridges – Here’s Why #199
The dismal truth is that most brand content marketing fails. It performs poorly because it can’t bridge the gap between brand goals and prospect needs and desires. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing. Don’t […]