Customer Experience + Design

The idea of the digital front door is a hot topic in healthcare circles. The concept of meeting healthcare consumers where they are and creating a seamless, supportive experience at every step of their journey puts the patient squarely in the driver’s seat. And while this idea has swept through the hospital and health system […]

In React development, ensuring proper data validation is crucial for building robust and reliable applications. One powerful tool for type-checking is PropTypes, a built-in feature in React that enables developers to validate the props passed to components. In this blog, we will explore the concept of type-checking with PropTypes, understand its benefits, and provide brief […]

In a world that often revolves around the concept of “ability,” individuals with disabilities face unique challenges. These challenges can vary greatly depending on the nature of the disability, but what remains constant is the importance of finding innovative ways to empower individuals and create a more inclusive society. This is where assistive technologies play […]

In today’s world, accessibility has become an essential aspect of inclusive design. As we strive to make information and entertainment accessible to everyone, audio description has emerged as a vital tool for individuals with visual impairments. This blog post will explore the concept of audio description, its correct markup, and the disabilities that benefit from […]

In today’s digital era, accessibility plays a pivotal role in ensuring equal opportunities for everyone. While web designers and developers have made significant strides in creating inclusive user experiences, it’s important to explore and promote the use of captions with semantic markup as a means to enhance accessibility for individuals with hearing impairments. Captions not […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]

In a world that is increasingly digital, accessibility for all is an essential aspect of inclusivity. While we often discuss visual impairments and the importance of designing for them, hearing disabilities are equally significant. Millions of individuals worldwide experience hearing impairments, and it is crucial to recognize their needs and provide equal opportunities to engage […]

Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]

In today’s digital age, the accessibility of digital products and services is crucial for ensuring equal opportunities and inclusion for all individuals. Among the diverse range of disabilities, visual impairments pose unique challenges, making it essential to explore and implement strategies to promote digital accessibility. In this blog post, we will delve into the concept […]

In today’s digital world, accessibility is no longer an afterthought but a necessity. As technology continues to advance, it becomes crucial to ensure that individuals with visual disabilities can fully participate and engage with digital content. One of the key tools that enable inclusivity for visually impaired users is screen readers. In this blog post, […]

In our previous blog post, we explored the concept of landmarks and the significance of correct markup for web accessibility. Building upon that knowledge, in this post, we will delve into the importance of landmarks for screen readers and how they play a crucial role in promoting inclusivity and ease of use for individuals who […]