Customer Experience + Design

In today’s digital era, accessibility plays a pivotal role in ensuring equal opportunities for everyone. While web designers and developers have made significant strides in creating inclusive user experiences, it’s important to explore and promote the use of captions with semantic markup as a means to enhance accessibility for individuals with hearing impairments. Captions not […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]

In a world that is increasingly digital, accessibility for all is an essential aspect of inclusivity. While we often discuss visual impairments and the importance of designing for them, hearing disabilities are equally significant. Millions of individuals worldwide experience hearing impairments, and it is crucial to recognize their needs and provide equal opportunities to engage […]

Succeeding with Your CMS Upgrade or Replatform Performing a CMS upgrade is like embarking on an adventurous journey. Rapid growth and technological advancements are essential, but without a clear digital strategy, businesses may drift aimlessly. Financial constraints and an aversion to risk can impede the adoption of cutting-edge technology and innovative marketing approaches. Organizational resistance […]

In today’s digital age, the accessibility of digital products and services is crucial for ensuring equal opportunities and inclusion for all individuals. Among the diverse range of disabilities, visual impairments pose unique challenges, making it essential to explore and implement strategies to promote digital accessibility. In this blog post, we will delve into the concept […]

In today’s digital world, accessibility is no longer an afterthought but a necessity. As technology continues to advance, it becomes crucial to ensure that individuals with visual disabilities can fully participate and engage with digital content. One of the key tools that enable inclusivity for visually impaired users is screen readers. In this blog post, […]

In our previous blog post, we explored the concept of landmarks and the significance of correct markup for web accessibility. Building upon that knowledge, in this post, we will delve into the importance of landmarks for screen readers and how they play a crucial role in promoting inclusivity and ease of use for individuals who […]

Salesforce Connections 2023 promised new ways for businesses and individuals to better drive innovation, efficiency, and growth – it did not just meet these expectations but exceeded them! Other Perficient colleagues and I were proud to represent our strong Salesforce practice and were also prepared to take home loads of new information. Along with the […]

In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using  HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of […]

Introduction In today’s competitive business landscape, sales teams face numerous challenges in maximizing their efficiency and productivity. To overcome these obstacles, organizations are turning to advanced technologies to streamline their sales processes and improve customer experiences. One such powerful solution is Coveo for Salesforce, an innovative tool that revolutionizes sales efficiency and empowers sales teams […]

In the digital era, web accessibility is a fundamental aspect of ensuring inclusivity and equal access to information for all users. Headings and screen readers play crucial roles in creating accessible web content. In this blog post, we will explore what headings are, what screen readers are, the importance of headings for screen reader users, […]