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Customer Experience + Design

McKinsey Advises Pharma: Focus On Solutions, Not Assets

In a recent post, I took an in-depth look at the first of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

IBM MQ Install and Config Multi-Instances with DR Site

Tradition MQ DR involves a Backup Queue Manage. Per the IBM MQ info center, a Backup Queue Manager needs to use linear logging. Linear logging is a great feature of MQ, if you need it. I started experimenting with assorted MQ configurations to see if I could create an MQ HA and DR topology that was not dependent on linear […]

Perficient Achieves Specialization in Adobe Experience Manager

In a span of six months, Perficient raised the bar as an Adobe Business Partner by earning the distinction of Adobe Experience Manager Specialized Partner for the Americas. This recognition places Perficient among the most skilled and credentialed global partners for Adobe. “The Adobe Experience Manager Specialization helps Perficient not only to differentiate itself in […]

May the Force Be With Your Cloud Strategy

Not long ago in a technology world not so far away, traditional on-premises information technology was the norm for ambitious enterprises . Every few years, management would realize that existing assets had become outdated, and work towards a technology refresh. Often times these refreshes were arduous, multi-month-long projects requiring increased manpower, strategic advisory, and research […]

Start Converting More Visitors Into Customers

Start Converting More Visitors into Customers

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Deutsche Bank’s Big IT Plans

IT system consolidations seems to be an ongoing trend in the financial services industry. In March, I shared J.P. Morgan’s plan to shrink the number of IT applications it uses by an overall 25%. Today, the story is about Deutsche Bank, Germany’s leading bank, who has a strong position in Europe and a significant presence […]

Transforming the Patient & Member Journey with Connected Health

In healthcare, patients and members are the drivers behind much of the transformation in the industry. This is a trend we are seeing across industries – a massive shift in influence and power – away from business and institutions and toward customers and consumers. The main enabler of this shift is digital and this disruption […]

Three Advantages of Cloud-Based Search Engines

Traditionally, enterprise search engines have been firmly planted on the ground. Now, along with almost everything else in enterprise IT, search engines are quickly moving into the sky. But why? What factors are prompting the growth of cloud-based search engines? Given the immense IT security (and mindset) challenges associated with indexing sensitive content in the cloud, why are […]

How Dramatic Shifts in Healthcare Consumerism Impact Pharma Execs

If you haven’t had the chance to bounce over to our Life Sciences technology blog, then you definitely should. My colleague and friend Marin Richeson has been posting some incredibly insightful content that can drive much thought and a lot of conversation about what’s occurring within the part of the industry where creative technology solutions […]

AEM and Google Cloud Vision – Impressions to Implementation

Chad Johnson’s recent observations on Google’s Cloud Vision API led us to start thinking of ways the image recognition software could be utilized within Adobe Experience Manager (AEM).  Automatic asset tagging immediately sprang to mind.  This solution reduces the burden on the end user in manually identifying and tagging the assets with relevant metadata.  Google’s […]

Why Mood Boards Are Worth the Extra Time

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want. Plucking images, layouts […]

Healthcare Marketers: What Tools are in Your Marketing Wallet?

My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we […]

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