Customer Experience + Design

More than ever, healthcare happens on the go. For subscribers, the experience means being able to gather information around health needs, keep in touch with health practitioners, and make appointments. Internally, the experience involves getting work done, collaborating, and ensure that a complex system can run smoothly and with as few errors as possible. This […]

A recent Financial Times article discussed how Admiral, a UK-based insurance company, was planning to leverage Facebook data to offer policy discounts. “The way you write and the things you post online are shaped by your personality,” an Admiral employee said. “An overconfident person will use phrases such as ‘always,’ ‘never,’ and exclamation marks rather […]

Business process management is evolving as businesses adapt their strategies to thrive in the digital, customer-centric economy. The goals of BPM are shifting from the traditional focus on operational efficiency to now creating engagement throughout the customer journey. What does the future of BPM hold? Join Perficient and IBM at their exclusive briefing on the state […]

In our always-on, always-connected world, people are creating volumes of data, making it possible to tailor offers, marketing campaigns and customer experiences. As a marketer, you understand the value of creating and delivering personalized experiences. When you engage prospects on a one-to-one level, there’s a higher probability that they will convert to customers and bring […]

2016 has been quite a year for video, with major events like the Super Bowl and Olympics being live-streamed like never before. In the latter example, over 2.7 billion minutes were streamed, which marked a major record. Streaming video has extended to television shows as well, with 100 million streaming the season finale of HBO’s Game of […]

Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]

Addiction to opiates is having a major impact on the health of patient populations around the country. In fact, one sobering statistic states that more Americans died in 2014-2015 from drug overdoses than died during the entire Vietnam war. Addiction is our nation’s epidemic. It’s hitting my very own patient population here in Cincinnati especially […]

The winners of the 2016 W³ Awards have been announced by the Academy of Interactive and Visual Arts, and Perficient Digital’s work for Carhartt and The Henry Ford is being recognized. Our design and development of Carhartt’s Fall 2016 Lookbook microsite received Gold in the Fashion Website category, while The Henry Ford website took home […]

I have lots of fun times at the Connected Health Symposium, but this year was extra special. Part of the reason was because when the moderator of “Emotion Sensing – The Next Big Trend?” asked “Would anyone like to volunteer to have their emotions sensed and documented for all to see?” my hand shot up […]

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

Our customer, GoPro, had the honor of sharing their Salesforce success story along with some Service Cloud Console best practices at Dreamforce a few weeks ago. If you weren’t able to go to this particular session or were unable to attend Dreamforce this year, here are the highlights presented by Scott Murphy, Sr. Manager of Support, Global Operations. This blog also includes a […]

IBM World of Watson 2016 is taking place this week in Las Vegas and the agenda is jam-packed with an incredible number of great sessions. If you work in the life sciences space and your role requires the use of sophisticated IT, you’re probably already of aware of Watson and the potential it has to […]