Customer Experience + Design

The industry is all a-buzz with digital engagement initiatives for patients, but let’s not forget about clinical subjects and even site personnel. They’re technology consumers, just like the rest of us, and they crave clinical trials that are simple, easy, convenient, and engaging. As an advocate for sites and subjects, Perficient just published a guide […]

The glut of content within the modern enterprise justifies the call for appropriate collaboration platforms from document management to social networking. Despite the need however, there are numerous solutions on the market and their fragmented nature leaves more than enough leaders scratching their heads wishing for an all-in-one platform. Unfortunately, the all-in-one platform may never […]

Lloyds Banking Group, a company with 30 million customers under several brands including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate in […]

Much of my work on a day-to-day basis involves creating and managing content here at Perficient. Left unchecked, my digital footprint has the potential to get extremely messy and finding content can become prohibitively difficult. Over the past few years, the industry has seen the arrival of content management systems in a variety of formats. […]

Adobe Summit 2017 showcased a powerful feature of OAK Indexing that comes with Adobe Experience Manager (AEM) 6.3 with OAK Version 1.6.1. Oak Index Analyzer provides attributes that help in boosting search to get the desired results. The way it works is that each of the indexes can be defined with analyzer nodes with properties defined […]

Many moons ago, I wrote the blog post This Is Bad News For Sponsors And CROs, in which I shared how the number of principal investigators interested in running new trials had declined. Another blog post from several several years ago, Wait, You’re Not Using an Investigator Portal?, shared one method of increasing satisfaction among […]

Multi Site Manager (MSM) is an extremely useful feature in Adobe Experience Manager (AEM) that allows marketers to reuse content in multiple locations. Imagine you have a global website that contains multiple languages and regions; a page in a different region is similar to the national page, with some regional content variations. Marketers can create […]

While attending one of the hands-on session labs at Adobe Summit 2017, I came across an interesting tool: the AEM Chrome Plug-in. Add the plug-in to your Chrome browser and configure it. When you open the Chrome Developer Tools, it shows as a tab. The UI is very simple and easy to navigate. It as a […]

Perficient Digital was recently recognized at the Mid-Michigan Creative Alliance ADDY Awards. We won Best of Show, the competition’s highest honor, for the design and development of Carhartt’s Fall 2016 Lookbook microsite. We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated […]

“Preserving the status quo is not a strategy.”  That’s how Adobe CEO Shantanu Narayen kicked off the Adobe Summit on Tuesday. He was speaking of digital disruption and transformation in general, but what amounted to a vision statement could just as easily sum up the burgeoning new alliance between his company and Microsoft. The status […]

Today at IBM Amplify 2017, an event at which companies across all industries gather to learn how cognitive technology is transforming customer engagement to make each customer feel recognized and special at every step of their journey, my colleague, Michael Porter, was fortunate to hear firsthand how one bank in particular is achieving such great […]

Sameer Gupta lead a session at IBM Amplify where he explained DBS Bank’s journey in using signals of intent, in real time, from multiple sources for developing one-on-one contextual communications with customers. They use a variety of sources like deposits, transaction history, credit card transactions, web behavior, location, etc to detect patterns and interest for […]