Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
Perficient Digital was recently recognized at the Mid-Michigan Creative Alliance ADDY Awards. We won Best of Show, the competition’s highest honor, for the design and development of Carhartt’s Fall 2016 Lookbook microsite.
We developed the microsite for reporters, to make writing about the latest gear feel more like fun and less like work. With beautiful still photography, animated GIFs, and social sharing copy, reporters have everything they need to tell the Carhartt story at their fingertips, without ever having to pick up the phone.
This is the third design award the microsite has received, previously being recognized by Media Post with an Online Marketing and Media Advertising Award and by the Academy of Interactive and Visual Arts with a W3 Award.
The Best of Show award wasn’t our only win in this year’s competition. We received two additional awards for our website design and development work: Silver for the Makeup Geek site and Bronze for The Henry Ford site.
The American Advertising Awards (ADDYs) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year. The mission of the competition is to recognize and reward the creative spirit of excellence. The local Ad Club phase is the first of a three-tier, national competition.