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Digital Experience

Lasso the Content Machine with Watson Content Hub

Much of my work on a day-to-day basis involves creating and managing content here at Perficient. Left unchecked, my digital footprint has the potential to get extremely messy and finding content can become prohibitively difficult.

Over the past few years, the industry has seen the arrival of content management systems in a variety of formats. Many of these platforms integrate into systems including WordPress, which houses this blog. Others are standalone and offer organizations who have a substantial amount of content the machine learning capabilities that save time and energy.

Regardless of what platform you may consider using; one worth looking into is IBM Watson Content Hub, an offering from our digital experience group. The software requires no hardware back-end and only needs to run on the latest web browser versions on Microsoft Windows or Mac OS X. Users also experience the following benefits:

  • Content and Asset Management: Organizations create more content than ever to cover their marketing and communications needs. Watson Content Hub offers an intuitive user interface with a variety of customizable templates so you can focus on creating unique customer experiences.
  • Omni-Channel Delivery: Delivery is just as important as context. Watson Content Hub provides the ability to present images consistently across a variety of customer touch points.
  • Innovative with AI: The more content there is, the more overwhelm as well. Larger organizations will be thrilled to hear about cognitive-infused capabilities that assist with auto-tagging for easier search later. You will be able to find the right content at the right time to build brand loyalty.

How about you? What are you looking for in a content management platform? Let us know your dream features in the comments section below.

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Is your organization looking to take control of its content management? Reach out to us and learn more about our digital experience and agency practices at

Learn more about our IBM practice here.

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Albert Qian

Albert Qian is a Marketing Manager at Perficient for our IBM PCS, DevOps, and Enterprise Solutions Partners focused on cloud computing technologies.

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