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Customer Experience and Design

How The “World’s Best Digital Bank” Uses Signals Of Intent

Today at IBM Amplify 2017, an event at which companies across all industries gather to learn how cognitive technology is transforming customer engagement to make each customer feel recognized and special at every step of their journey, my colleague, Michael Porter, was fortunate to hear firsthand how one bank in particular is achieving such great success.

DBS, a leading financial services group headquartered in Singapore, has over 280 branches across 18 markets. The company, which has been named the “World’s Best Digital Bank” by Euromoney, is known for its ability to successfully leverage digital technology.

In his blog post, Michael discusses how the bank uses signals of intent from a variety of sources (i.e., deposits, transaction history, web behavior) to create one-to-one messages and offers for its customers.

Click here to read Michael’s blog post.

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