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Customer Experience + Design

Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

healthcare journey map

Healthcare Information Integration Challenges and Solutions

Healthcare IT is ever-changing and Perficient is on the forefront of this change, guiding the industry and those we serve toward a brighter future. We partner with healthcare companies to help people live their lives to their fullest potential today, using best practices and cost saving technologies and processes. As we look to the future […]

Signal 2019

Why We’re Looking Forward to Denver Startup Week

According to the event organizer, “Denver Startup Week is about innovation for founders, developers, product managers, designers, marketers, sales teams, and makers.” This week-long extravaganza promotes the lively spirit of Denver, while endorsing the entrepreneurial presence that Denver has to offer. Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This […]

Beating the Odds at Adobe Creative Jam

Recently, Jenny Shaddach and I competed at the Adobe Creative Jam in Detroit and walked away victorious with the first place People’s Choice Award. First, I have to give to kudos to Adobe for a sweet event. Great venue—chic’ed up warehouse in the Eastern Market district of downtown Detroit—great speakers, portfolio review service, and they […]

Bj Blog Hdr Userfirstd E 062018

User First Design. User First Experience.

Business users are bringing their consumer purchasing power with them to the office. They expect instantaneous results. Designers need to find a balance between meeting this expectation and creating an interface that isn’t cluttered.

Clear Salesforce Requirements = Clear Defect Tracking

Break these rules and suffer the consequences! If you do not have clearly understood requirements and logged defects, you will spend countless hours debating over what is in scope, what is not in scope, what defect should be fixed and what defect should be backlogged and pushed to a later sprint. One defect, discovered recently […]

Creating a One-Stop-Shop Salesforce Customer Community

Online security vulnerability is a threat every business faces. Our client, Tenable, is a creator of platform cybersecurity software and protects the connected devices and computer platforms of 24,000 organizations around the world. While serving 50% of the Fortune 500, government agencies, and other organizations across private and public sectors, their loosely branded, inflexible customer community was […]

Gartner Mentions Perficient in Three Healthcare Hype Cycles

Gartner just released three healthcare Hype Cycle reports in which Perficient is listed as a sample vendor for the development and implementation of patient portals. “Patient portals permit a protected digital patient-provider relationship and admission to clinical, financial and administrative functionality, educational information, and personal health maintenance tools. Patient portals are provided by a healthcare […]

consumers

Minimum Viable Product (MVP) May Not Be Maximum Value

In software development, the Minimum Viable Product (MVP) is the quickest time to release for something useful. All these words are loaded: “quickest,” “release,” and “useful.”  Noting that development is a change, the definition [of a one-time] MVP depends on your planned current vs. future business state. Yes, I emphasize that your MVP vision depends […]

Collaboration vs Communication

I recently read a very short article on CMO.com regarding “Collaboration vs Communication and Why It Matters.” The article makes some good points but could expound on the topic overall. Let me give you my take on this. We see a lot of companies today attempting to redo their intranet, development processes, etc. Almost without […]

B2b Pattern Personalization

Personalization Progression: B2B Patterns in Sitecore

With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.

cloud adoption

Old Problem – New Context – Business to IT Translation

In today’s world  of “Cloud Everything” using “Hyper Everything” we still see an old problem creating challenges. Most IT organizations are still struggling to translate business requirements into technology requirements. Cloud has allowed us to simply accelerate the process of seeing the disconnect. I had the opportunity to hear about this experience from one of […]

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