Customer Experience + Design

Augmented/mixed reality (AR/MR) is the talk of the tech industry, but many traditional AR and MR experiences are trapped on expensive headsets or single-user screens, keeping the technology from reaching its true potential. “In the evolution of the AR/MR medium, it’s important that we continue to experiment and think about mixed reality in creative and […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

Previously, I discussed chatbot technology in the financial services industry. This post outlines the benefits of implementing chatbots to enhance the customer experience. Many firms begin their foray into chatbot technology by replacing or augmenting internal service desks. Functions such as information security password resets, IT software installation requests, and HR inquiries are typically the […]

The third consideration for Flex text-based communication channels from my introductory post is “What type of interaction is it?”. This topic can end up being a bit more philosophical. That being said, it does drive real-world decisions in how you architect your overall Flex approach. But it will likely take a combination of historic understanding […]

Is your organization feeling the pain of missed medical appointments? You are not alone. In fact, late or missed patient appointments cost hospitals more than $150 billion annually. Often, patients try to navigate their way through massive medical facilities and get lost or experience stress and frustration in navigation. This can result in late or […]

Have you ever found out you owned a website you never knew about? Do you regularly get emails with “comments” about certain types of enhancement and EXPERT SEO SERVICES!!!? Does your ITSec know the website you’re calling about before you tell them it’s compromised? If so, you may have a case of WordPress. WordPress is […]

If you are headed to sunny San Francisco next week for Twilio Signal 2019, get ready for an action-packed adventure of networking, learning and discussions. As you “explore the intersection of technology, innovation, and communications”, you’ll want to check out Perficient’s Visionary Booth (V1) in the expo hall. Our experts will showcase a custom dashboard […]

This is a three-part blog post series, digging deep into the area of Community for nonprofit hospitals and healthcare systems. In this first post, I explore the current status and identify strategies for stickiness with a healthcare omnichannel presence. Hospitals operating as nonprofit organizations provide a number benefits to their local communities, in the form […]

This blog series highlights the benefits of implementing chatbots in financial service to exceed customer expectations. This post explores chatbot technology in the financial services industry. Chatbots, often referred to as virtual assistants and interactive agents, are software applications that can interpret human speech and texts. They can execute transactions via an organization’s systems, providing […]

Nearly every user of Adobe Experience Manager underestimates the AEM Link Checker. Most people think of the AEM Link Checker as that annoying feature that incorrectly strips links in AEM. But, it can do far more. Not only will the AEM Link Checker remove links and incorrectly flag links as broken, but it can also […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]

Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]