Customer Experience

Introduction: A chatbot, often known as a bot, is a computer programme that replicates a human conversation, whether written or spoken, and can be a beneficial tool for automating interactions with users. Salesforce Einstein Chatbot is a chatting tool that is driven by Salesforce’s AI. This platform allows businesses to create and deploy chatbots in […]

In a world that is becoming increasingly aware of the diverse needs of individuals, it’s important to shed light on an often-overlooked aspect of disabilities – psychological and psychiatric disabilities. These conditions, ranging from anxiety and depression to bipolar disorder and schizophrenia, can significantly impact an individual’s life. Fortunately, the intersection of technology and psychology […]

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

In today’s rapidly evolving digital landscape, the integration of Artificial Intelligence (AI) and Design has led to remarkable advancements in User Experience (UX) and User Interface (UI) practices. This synergy between creativity and technology has not only transformed the way users interact with digital products but has also unlocked new dimensions of personalization, efficiency, and […]

In the world of Ecommerce, competition is fierce, and your potential customers are just a hop, skip, and click away from visiting your competitors’ sites. The first impression and encounter between your online store and a visitor can be the make or break on whether the visitor turns into a buyer, much like how first […]

Zach Zalowitz recently joined Perficient as a Principal within our Order Management (OM) practice, bringing more than 15 years of experience in omni-channel supply chain solutions and hands-on experience with a focus on retail apparel and consumer packaged goods. We sat down with him to discuss his experience and thoughts on all things OM. Can […]

By 2030, the last of the 73 million baby boomers will cross the threshold into Medicare eligibility. Many of us have a somewhat dated view of the 65-plus population, but these folks aren’t your grandma’s grandma. Boomers may have grown up in an analog-world, but they have been steadily riding the technology wave ever since. […]

“I hate Sitecore.” As a developer, I have heard that many times.  But it’s usually not true.  It was probably not organized, configured, or explained logically.  Or the dev team never took the time to see the post-launch care through the eyes of the non-dev team that was going to inherit this system. Sitecore is […]

What is Generative AI? Generative Artificial Intelligence, or generative AI, is a categorical or descriptive term ascribed to algorithms using machine learning to create or “generate” new content. Generative AI ingests data and understands guidelines incredibly well. Therefore, businesses across industries are optimistic about the many ways it can help save them money and create […]

TikTok – a Chinese social media platform where users can watch and create short video content – has cornered social media over the last few years with an estimated 834 million monthly users worldwide in 2023 and more growth expected in the coming years. With that in mind, TikTok now has plans to launch a […]

Welcome to our new series where we embark on a journey to deepen our understanding of disabilities and their associated barriers. In today’s rapidly evolving world, it is essential to foster an inclusive environment that respects and accommodates the needs of all individuals, regardless of their abilities. By shedding light on the categories and characteristics […]

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]