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Technology Partners

Rethinking SEO in the Era of AI Assistants

SEO in the Age of AI: Should Marketers Defend or Discover?

The rules of digital engagement and SEO are changing fast. As Generative AI platforms and large language models (LLMs) become the go-to tools for information and decision-making, traditional SEO strategies are being upended. Search engines are no longer the only gateway to brand discovery. Increasingly, consumers are turning to AI-powered assistants to ask questions, compare […]

Performance

Reclaim Space: Delete Docker Orphan Layers

If you’re using Sitecore Docker containers on Windows, you’ve probably noticed your disk space mysteriously shrinking over time. I recently encountered this issue myself and was surprised to discover the culprit: orphaned Docker layers – leftover chunks of data that no longer belong to any container or image. My Setup This happened while I was […]

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My Experience at the Salesforce Nagpur Ohana Gathering – June 2025

Hello Trailblazers! Last week, I had the amazing opportunity to attend the “Salesforce Nagpur Ohana Gathering June 2025.” This Meetup was packed with knowledge-sharing, networking, and inspiration. The event brought together passionate Salesforce professionals and featured insightful sessions from four expert speakers. Each session focused on a crucial aspect of the Salesforce ecosystem—from SOQL optimization to […]

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Python Meets Power Automate: Trigger via URL

Want to trigger Power Automate flows from anywhere using just a URL—even from a Python script? Whether you’re working with automation scripts, web apps, or external systems, Power Automate makes it easy to integrate workflows using HTTP requests. In this guide, you’ll learn how to set up a flow that can be triggered via URL—step by […]

Adobe Agentic AI

How Agentic AI is Reshaping Marketing and CX Operations

As Generative AI (GenAI) continues to evolve, its promise of speed and scale is capturing the attention of senior executives across industries. According to Adobe’s 2025 Digital Trends Report, 86% of leaders expect GenAI to significantly increase content production both in speed and volume. But for the marketing and customer experience (CX) teams tasked with […]

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Salesforce to Databricks: A Deep Dive into Integration Strategies

Supplementing Salesforce with Databricks as an enterprise Lakehouse solution brings advantages for various personas across an organization. Customer experience data is highly valued when it comes to driving personalized customer journeys leveraging company-wide applications beyond Salesforce. From enhanced customer satisfaction to tailored engagements and offerings that drive business renewals and expansions, the advantages are hard […]

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Creating a Brand Kit in Stream: Why It Matters and How It helps Organizations

In today’s digital-first world, brand consistency is more than a visual guideline, it’s a strategic asset. As teams scale and content demands grow, having a centralized Brand Kit becomes essential. If you’re using Sitecore Stream, building a Brand Kit is not just useful, it’s transformational. In my previous post, I tried to explore Sitecore Stream, […]

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Salesforce Health Cloud Demo: Provider Search & Network Management in Action

Choosing the right healthcare provider shouldn’t be a guessing game. With Salesforce Health Cloud’s out-of-the-box provider search functionality, organizations can empower both support staff and patients to quickly and accurately locate in-network providers that match specific needs without complicated custom code.  In our latest demo, Jideofor Onyeneho, Lead Technical Consultant, and Lauren Faig, Salesforce Solution […]

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Oracle Cloud EPM: Transitioning to Forms 2.0, Dashboards 2.0 by October 2025

Overview You may have seen this pop-up message appearing on the main page of  your EPM instance: Oracle has released a new Statement of Direction outlining the de-support of several legacy components in Oracle Cloud EPM, including: Forms 1.0 Dashboards 1.0 Legacy Listing Pages Infolets These changes will impact all major business processes such as […]

AI and Digital Trends for Marketing and IT Leaders in 2025

AI and Digital Trends Marketing and IT Leaders Need to Know

In Adobe’s 2025 AI and Digital Trends report, one message rings loud and clear: the convergence of marketing and IT is essential to digital success. As AI becomes increasingly embedded in customer experience strategies, marketing and IT leaders must collaborate closely to unlock its full potential. The Rise of Agentic AI One of the most […]

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Implementation of Custom Tables in Optimizely Configured Commerce

In many B2B commerce implementations, the default features provided by Optimizely Configured Commerce may fall short, particularly when it comes to managing or storing custom data. This blog will outline how to create and work with custom database tables within the platform, ensuring flexibility without altering core system components. What Are Custom Tables? Custom tables […]

Erin Zapata Champions Dynamic Collaboration in Perficient’s Microsoft Business Unit

Meet Erin Zapata, a Practice Director based in Chicago, Illinois, whose empowering leadership and commitment to professional development have made a difference for Perficient’s Microsoft Business Unit (BU). As a member of Perficient’s Women in Technology (WiT) Employee Resource Group (ERG), Erin is dedicated to creating a supportive and inclusive workplace that fosters meaningful connections. […]

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