In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]
Marketo Engage
3 Ways Marketo Engage Helps Healthcare Providers Listen Closely to Patient Interests and Needs
Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]
Understanding Channels in Marketo Engage
Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]
CS Group Drives 400% Increase in Qualified Leads With Improved Marketing-to-Sales Process
This is the fourth post in a four-part series sharing real stories of success in marketing automation. Construction Specialties Came to us With a Question “What if we could help marketing and sales engage easier with customers in the buying cycle?” An outdated sales model was preventing the marketing and sales teams from seeing what […]
Perficient Digital Recognized as First Adobe Solution Partner Globally to Achieve Marketo Engage Specialization
Perficient Digital has been recognized by Adobe as the first Adobe Solution Partner globally to achieve the Marketo Engage Specialization (full press release). Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem. “Being recognized by Adobe as the first partner […]
Should I Use Global or Local Forms in Marketo Engage
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. This is a common question Marketo users ask when creating programs inside Marketo Engage. Today I am going to […]
Cybersecurity Innovator Achieves 75% Improvement in Marketing Operations Efficiency
This is the third post in a four-part series sharing real stories of success in marketing automation. Cybersecurity Leader Bromium Came to us With a Question “What if we could deliver more success by transforming marketing operations and lead management?” Quite the question! Bromium had recently implemented Marketo Engage. Its email marketing programs were performing […]
How to Append Data to a Field in Marketo
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Appending data to a field in Marketo allows you to store historical data in a legacy field so that […]
Marketo Announces Free One-Day Online Summit
Adobe’s Marketo team has announced a free one-day online summit for marketing automation experts this September. Marketo Marketing Nation Live will be a five-hour online event on September 18, 2019. Attendees can expect 2 inspirational keynotes and 15 in-depth breakout sessions from Marketo experts and customers. The full schedule has not been released yet. Should […]
Add a Lead or Contact to a Marketo Campaign In Salesforce
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. With a few simple steps, you can enable sales reps to add a lead or contact to a Marketo […]
Personalization Drives $34 Million in Revenue for Health Insurer
This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]
How to Build Marketo Programs Faster With Templates and Tokens
Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Do you want to build Marketo programs faster? Today I’m going to show you how to use program templates […]