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The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge. Insurance Trend #1: Building Business Resilience Underwriting actions in response to increased […]

In today’s digital age, personalization is key to keeping customers engaged and satisfied. Salesforce Experience Cloud offers various features that allow businesses to deliver tailored experiences, making customers feel valued and enhancing their connection with your brand. Here’s a simple guide on how to leverage personalization to boost engagement. 1. Personalization: Creating Tailored Experiences Personalization […]

It’s a need of the hour and the topic of discussion – How to stay safe online. Promptly, Cybersecurity Awareness session was hosted by WIT, India. The speaker of the day is Sanjana Rathi, Cyber security specialist. She shared her wisdom on Cybercrimes, preventive measures and practical solutions to the problems. In this blog the […]

On December 10, 2024, the Perficient Towers in Chennai buzzed with energy and anticipation as we hosted the first-ever Perficient – BrowserStack Partner Day event. This milestone event united colleagues from across India—including Bangalore, Hyderabad, Pune, and Nagpur—and virtual participants, creating a hybrid experience that combined in-person dynamism with the inclusivity of online access. The […]

        It’s the time of the year again. Perficient celebrates the International Yoga Day that happens every year on 21st June. This year we had Gesture yoga and Face Yoga session by Ms. Kalpana Rajasekran, who is a Yoga trainer with 14+ years of experience specializing in Therapeutic Yoga sessions to cure […]

We’re pleased to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (Doc #US51741024, December 2024). We believe this recognition is a testament to our commitment to excellence and our dedication to delivering top-notch Adobe services to our clients. Continue reading to […]

In modern software development, design patterns play a crucial role in building scalable and maintainable applications. One such powerful pattern is Dependency Injection (DI). While it’s widely recognized in other programming paradigms, DI can also be effectively utilized in Salesforce to promote clean, modular, and testable code. Whether you’re a seasoned Salesforce developer or just […]

In the world of search, delivering accurate and relevant answers quickly is key to enhancing user experience. Coveo’s Smart Snippets already provide users with the most relevant information directly on the results page, saving time and effort. But what if we could push this functionality further? In this post, I’ll walk you through a custom […]

The Coveo platform provides a powerful, customizable search experience. However, making advanced features like Partial Match and Query Syntax user-friendly can significantly improve users’ interactions with your search interface. This blog focuses on how to implement these toggles and integrate them seamlessly with the Coveo Query Pipeline. Why Partial Match and Query Syntax? Partial Match: […]

In today’s era of data-driven marketing, the ability to understand and engage customers on a personal level is more important than ever. Salesforce Marketing Cloud (SFMC) offers a robust suite of tools to help marketers achieve this, and at the center of it all is Contact Builder—a powerful feature designed to manage and unify customer […]

The Consumer Financial Protection Bureau (CFPB) recently issued a final rule § 1033.121(c) supporting open banking and personal financial data rights. Under this ruling, banks, credit unions, credit card issuers, and other financial service providers must enhance consumer access to personal financial data. The first compliance deadline of April 1, 2026, impacts the largest organizations. […]

Quantum computing is rapidly transitioning from theory to reality, using the principles of quantum mechanics to achieve computational power far beyond traditional computers. Imagine upgrading from a bicycle to a spaceship—quantum computers can solve complex problems at extraordinary speeds. However, this leap in computing power poses significant challenges, particularly for cybersecurity, which forms the backbone […]