Functions

Omnichannel provides a seamless shopping experience across all channels, including in-store, mobile, and online means providing a consumer with the same inventory, pricing, and promotions across all channels. Availability, Buying, and Customer-service (A.B.C.) are the first building blocks for a great customer experience – Here’s what to consider Availability: Omnichannel starts with retailers’ ability to achieve […]

Transforming voice commerce with Salesforce’s Einstein AI Salesforce Commerce Cloud is a comprehensive, cloud-based e-commerce suite of products designed to help businesses (B2B, B2C, D2C) create seamless shopping experiences across various channels. Among the suite of products, Einstein AI is Salesforce’s advanced artificial intelligence technology, integrated across its suite of products to enhance business processes […]

In today’s markets, generative AI is revolutionizing industries by streamlining content creation, enhancing customer engagement, and driving innovation. Businesses leverage this technology to gain a competitive edge, improve operational efficiency, and deliver personalized experiences. In customer service, generative AI enables chatbots and virtual agents to understand and respond to customer inquiries with high accuracy and […]

In today’s digital age, ensuring that your Shopify store is accessible to all users, including those with disabilities, is not just good practice—it’s a legal requirement. The Americans with Disabilities Act (ADA) mandates that businesses provide equal access to all individuals, and this extends to online storefronts. ADA compliance ensures that your e-commerce site is […]

B2B commerce, stands for business-to-business commerce, refers to the online sale of goods or services between businesses such as manufacturers, wholesalers, distributors, and retailers. Shopify Plus offers advanced features specifically designed to cater to the needs of B2B businesses. One of the significant advantages is the ability to create separate storefronts tailored specifically for business […]

Unlike traditional e-commerce platforms where all the features are closely integrated, Composable Commerce breaks down the various features of an e-commerce platform into independent and interchangeable building blocks. According to Gartner, a leading research and advisory company, composable applications will accelerate business innovation with commerce being an important domain. Partner with Perficient and leverage the […]

In the rapidly evolving landscape of B2B commerce, achieving success hinges on strategic prowess. As a Product Owner of one or more platforms in your company’s commerce ecosystem, your role in shaping the vision and effectively managing assumptions during projects or ongoing support is paramount. This guide will delve into the strategies to excel in […]

Importance of Product Data in Driving Sales When you don’t have a storefront and a salesperson to do the talking, your product content has to be rich. So, your task is to reduce the uncertainty as much as possible. Remember, customers won’t always buy the better product; they prefer the product they better understand and […]

Introducing Order Hub: Complete Fulfillment Network Management Solution Order Hub, part of the IBM® Sterling Order Management System, is the ultimate tool for fulfillment and order management professionals. With its intuitive interface, contextual data, and key performance metrics, Order Hub empowers users to seamlessly translate business goals into actionable steps within their fulfillment network. Monitoring […]

Technology is at a critical juncture with the advent of Gen AI and Quantum. This has enabled companies to chart a strategy to map human behavioral patterns during the buying process. These behavioral traits do not stop with buying but also carry to fulfillment, delivery, and reverse logistics. Understanding this impacts a consumer’s post-purchase journey and […]

We surveyed mid-market B2B professionals to learn more about their priorities when selecting an order management system (OMS). The study results shed light on where decision makers focus when approving potential investments, as well as revealed misconceptions about the key drivers of costs related to order management platform selection. TCO Tops the List The study […]

In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises.   This transformation was a key theme at […]