Commerce

In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]

What is Magento 2? Magento (Adobe Commerce) is an e-commerce platform built on open-source technology that provides online merchants with a flexible shopping cart system as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and Catalog management tools. It’s open-source software, which is handy […]

Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]

The concept of a universal commerce solution does not exist. The market is vast, and buyers have to determine which software and services are truly necessary for their commerce operations. As the industry rapidly transitions to microservices and headless systems, digital commerce software vendors must establish a strong partner ecosystem to thrive. Moreover, as they […]

To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]

Content Management Systems (CMS) have been around for quite some time now and have helped businesses in creating and managing their online content efficiently. However, as technology evolves, so does the CMS. Many businesses that have been using the Classic CMS for a long time now are looking to switch to the new and more […]

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]