Commerce

Businesses are going through a significant transformation with the emergence and focus on artificial intelligence (AI). Businesses are evolving with the adoption of AI disciplines like machine learning (ML), natural language processing (NLP), robotics, and many others. AI technologies are already on a path to magnify gains in productivity, efficiency, and adaptability. Forbes Advisor lists […]

I haven’t been able to sleep well as of late. Why? Because of the excitement around all the possibilities Unified Commerce offers brands, but more so the opportunity it provides you, me, and the consumers that experience what brands have to offer daily. For context, Unified Commerce is the strategy, implementation, and actions that allow […]

Are you ready to unlock the full potential of B2B commerce? Mark your calendar for September 7th as Perficient participates in Optimizely’s virtual B2B Commerce Summit 2023. Across 2022 and 2023, economic headwinds have affected the growth of B2B vendors. Specifically, vendors are struggling with the rising cost of inflation, supply chain disruptions, and labor […]

The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these […]

Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key […]

In the world of Ecommerce, competition is fierce, and your potential customers are just a hop, skip, and click away from visiting your competitors’ sites. The first impression and encounter between your online store and a visitor can be the make or break on whether the visitor turns into a buyer, much like how first […]

Zach Zalowitz recently joined Perficient as a Principal within our Order Management (OM) practice, bringing more than 15 years of experience in omni-channel supply chain solutions and hands-on experience with a focus on retail apparel and consumer packaged goods. We sat down with him to discuss his experience and thoughts on all things OM. Can […]

Manufacturing has become increasingly complex, with different channels and partners involved in the process of getting products to market. While this can have many positive benefits, it can also lead to channel conflict when a manufacturer decides to go direct-to-consumer (D2C). Understanding the D2C Landscape D2C channels are becoming increasingly popular for businesses looking to […]

For several years now, especially since the Covid-19 pandemic, online sales have exploded worldwide. Today, anyone, anywhere, can buy anything. Online shopping has crushed the old rules of shopping and increased sales. The internet has revolutionized the act of searching for information. E–commerce sales boost the economy by increasing productivity, encouraging innovation, and driving better […]

Product information management (PIM) is a crucial aspect for those in the business of selling. It serves as a central hub for all relevant parties. Developing an efficient product management plan and recognizing the significance of outlining product use cases are crucial aspects for achieving success. The key is to create a comprehensive strategy. Collaborating […]

TikTok – a Chinese social media platform where users can watch and create short video content – has cornered social media over the last few years with an estimated 834 million monthly users worldwide in 2023 and more growth expected in the coming years. With that in mind, TikTok now has plans to launch a […]

Introduction: In the competitive world of e-commerce, delivering a personalized and flawless shopping experience is consummate to success, businesses face the challenge of delivering unique and individualized shopping experiences to their customers. Businesses must figure out how to give their customers distinctive and personalized purchasing experiences in the rapidly changing world of e-commerce. Formerly known […]