Social media is a great way to promote your brand, but does it have any effect on your SEO? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how Google might use social media mentions to discover more […]
Blogs from this Author
Social Media Creates Link Building Opportunities. Here’s Why.
Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]
Google’s Search Quality Guidelines Matter. Here’s Why.
What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]
User Discovery Experience is Vital to SEO. Here’s Why.
If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]
Content Marketing Works. Here’s Why.
Content marketing has been all the rage in recent years. But is it the most effective way to increase business and drive conversions? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they review statistics from a study to show […]
You Can Earn Google Featured Snippets. Here’s Why.
Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]
You Should Be Building Content Marketing Bridges. Here’s Why.
Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]
Bing is Innovating as a Search Engine. Here’s Why.
When you think about search engines, Google tends to be top-of-mind. But competition is one of the key drivers of innovation. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore areas where Bing is pursuing new innovation. Competition drives […]
Search Ranking Studies Need Better Interpretation. Here’s Why.
Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into […]
Google Made Some Major Updates in 2018. Here’s Why.
With their ever-changing algorithms and search initiatives, staying ahead of Google’s SEO updates can seem like a nearly impossible feat. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s 2018 search algorithm updates and what they […]