Fueled by technological advancements including 5G, generative AI, and cloud computing, the communications, media, and technology (CMT) industry is poised for significant growth and disruption in 2024. Challenges like rapidly changing customer preferences and frequent M&A put CMT companies in a difficult spot – only the most agile and innovative will thrive. Our extensive experience […]
Kevin Colletti –
Kevin Colletti is Director of Digital Strategy at Perficient. He has extensive experience working with client senior management teams to develop innovative digital strategies driven by measurable results. Creating simplified digital solutions out of complex client problems is where he thrives the most.
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Blogs from this Author
Perficient Recognized As A Notable Telecom, Media, and Entertainment Industry Consultancy
The lines are blurring among communications, media, and technology (CMT) companies, and consumers are demanding exceptional experiences across the board. Products and services must be hyper-personalized, digital-first, and accessible in any place and at any time. With expectations so high, the pressure is even higher for these companies to effortlessly tackle frequent mergers and acquisitions […]
Key Takeaways from Mobile World Congress 2023
The conference season has been in full swing across all industries over the past few months. I would like to highlight some key takeaways from one of the biggest and most important conferences in the communications, media, and technology (CMT) industry: the Mobile World Congress (MWC). MWC, held in both Las Vegas and Barcelona this […]
When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI
Not only personalization, but individualization, is the future of media. Consumers of connectivity and content are demanding that media providers read their minds and instantly present exactly what they’re looking for, even if they don’t personally know what they want. Every platform from social media sites to popular online retailers is constantly improving the way […]
An Introduction: Generative AI Use Cases for the Financial Services Industry
What is Generative AI? Generative Artificial Intelligence, or generative AI, is a categorical or descriptive term ascribed to algorithms using machine learning to create or “generate” new content. Generative AI ingests data and understands guidelines incredibly well. Therefore, businesses across industries are optimistic about the many ways it can help save them money and create […]
Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?
The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand, to approximately 500 financial services industry folks. As the financial services industry continues to go through its digital […]
COVID-19 – The Common Enemy to Manufacturing Companies?
I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]
Conversational Marketing: Old School Meets New School
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift, has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings. Is it a variation of personalization? […]