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Eugene Sefanov

Director, Industry and Regional Marketing

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Top 10 Financial Services Blog Posts Of 2016

While we rolled into 2017, I thought it would be neat to see what our readers were, well, reading. Without further ado, here are the top 10 blog posts Perficient’s financial services practice wrote that seemed to be popular among readers. They’re ranked in order of popularity, with number one being the most viewed piece. Citi’s Digital […]

Top 10 Life Sciences Blog Posts Of 2016

While we rolled into 2017, I thought it would be neat to see what our readers were, well, reading. Without further ado, here are the top 10 blog posts Perficient’s life sciences practice wrote that seemed to be popular among readers. They’re ranked in order of popularity, with number one being the most viewed piece. The 8 […]

Perficient Beefs Up Financial Services Through Acquisition

We’re only a couple days into the new year and are already making smart moves that further position our company as a leader in numerous industries, including financial services. Today, Perficient announced the acquisition of RAS & Associates, a Denver-based operations and management consulting firm focused on partnering with organizations to find the “how.” With […]

Perficient Acquires Management Consulting Firm RAS & Associates

We’re only a couple days into the new year and are already making smart moves to further position our company as a leader in numerous industries, including aerospace and defense, cable and telecommunications, energy and mining, financial services, high tech, manufacturing, and travel and hospitality. Today, Perficient announced the acquisition of RAS & Associates, a […]

Top 5 Life Sciences Blog Posts From December 2016

Now that January is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in December – they’re ranked in order of popularity, with number one being the most viewed piece. How Teva Is Leveraging IBM […]

100+ Examples Of Digital Transformation In Financial Services

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

How Digital Transformation Begins In Financial Services

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

Cloud Is Key To Metro Bank’s Growth Strategy

Metro Bank, a financial institution that has over 40 “stores” in Britain, has officially migrated its core banking IT infrastructure to a private cloud that will be managed by Rackspace. While the bank is only six years old, it has relied heavily on systems that were on-premises. The cost of running the applications in-house were […]

Why Digital Transformation Matters In Financial Services

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

How Teva Is Leveraging IBM Watson To Improve Healthcare

Not too long ago, I wrote about a presentation that was delivered by GSK at IBM World of Watson 2016. While the pharmaceutical company’s use of Watson exhibits the advancement of artificial intelligence and machine learning, especially when it comes to advertising and marketing, there is another presentation from that event that is incredibly worthy […]

Citi Goes For The Gold With Its New Mobile-First App

Several years ago, Citigroup formed a FinTech group that is dedicated to developing new offerings that bleed with innovation. One of the first solutions to come out of Citi FinTech happens to be a mobile app for its Citigold credit card members. Citigold is a pure wealth management offering that targets affluent and emerging affluent […]

Digital Transformation In Financial Services Defined

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

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