Chandra Craven

After attending this year’s Healthcare Internet Conference (HCIC) in Las Vegas, the impact that COVID-19 pandemic has had on healthcare organizations is clear — especially in how digital engagement with patient-consumers has changed now and perhaps permanently. Consumer Preference for Virtual Ease Is Here to Stay Across the digital landscape, from the way consumers consumed […]

After months of waiting, we are finally at a point in the pandemic where we can start communicating the availability of effective vaccinations. While this is great news, the complexity of who can get vaccinated first and where is causing a great deal of confusion, particularly for seniors and their caregivers. While the Centers for […]

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]

Every digital marketing agency believes they can provide a one-stop solution to any marketing problem. Most will say that effective marketing is the same no matter the industry. But healthcare is not just any industry. Neither a product nor a service, healthcare demands a unique and hyper-focused understanding of how prospective patients and their families […]