Perficient Digital End-to-End is Just the Beginning

What’s In Store for In-Store Tech?

We wanted to close out a great week at Shop.org with another topic we found threaded throughout the conference and among brands and retailers: How technology is transforming – not replacing – the physical retail experience. I think we’ve firmly settled into the fact that omni-channel business is just business as usual. But is it […]

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Why End-to-End is Just the Beginning

If you’re reading this blog, I hope you’re also following our social media feeds, downloading our guides, and browsing our website. Maybe you’ve sat in on a presentation or a webinar from us. Better yet, maybe we’ve had a chance to do business together. If so you may have picked up on a Perficient Digital’s […]

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Shopping for Values…with Values

At the NRF’s Shop.org conference this week, we’re seeing a renewed emphasis on personal values in the marketing mix. The retail industry continues to be disrupted in new and interesting ways, but brands are finding success taking personalization to a much more personal level. Anna Cole, Director of eCommerce at Carhartt, talked  about their experiences […]

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Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

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Great Design Recognized: Perficient Digital Wins Creative Awards

Perficient Digital recently won two 2017 Creativity International Awards for our outstanding creative design and use of messaging. We took home Gold in the Consumer Website category for a Fall 2016 Lookbook on behalf of Carhartt. We also won Silver in the Non-Profit Website category for redesigning TheHenryFord.org. Our microsite for Carhartt uses full-screen video, product and lifestyle galleries, macro-detail photography, animated […]

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Evolving Your Design to Fit the iPhone X

When Apple unveiled the iPhone X, it seemed like everyone on the internet immediately had an opinion. Not that this is anything new, it’s the internet. The X looks to take the iconic phone a big step further, combining a lot of new features with some that have been slowly ramping up across recent releases. […]

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Toys “R” Us Reimagined?

Rough news for iconic Toys “R” Us this week as they declare bankruptcy – right on the cusp of the holiday shopping season. Another casualty in this year’s string of retail setbacks, disruptions, and (optimistically) transformations. Analysts cite an over-investment in stores and perhaps too many years of letting the website wither on the vine. […]

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Mobile Accessibility Will Transform Expectations

Digital products and services available via smartphone, and mobile devices like smartwatches, are continuously changing how people manage their daily lives – everything from accessing and sharing information, tracking health metrics, to sending money. And mobile accessibility, with its many baked-in accessible design features, is giving people with disabilities the same useful and effective mobile […]

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Nordstrom and the Reimagination of Retail

Nordstrom just announced that they are opening Nordstrom Local, a new concept store with zero inventory and plenty of one-on-one attention. The store opens in West Hollywood on Oct. 3 — one week after this year’s shop.org event in L.A. (maybe we’ll get a sneak peek when we’re out there.) The format is an experiment […]

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What Apple’s Latest Announcements Mean for Your Company’s App

Today during its keynote address, Apple announced some big changes to its product line. If you weren’t able to watch the event yourself you may be wondering how this will impact your mobile initiatives immediately, throughout 2017, and into 2018. Here are the biggest changes coming to Apple products in the back half of 2017. […]

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