Posts Tagged ‘user experience’

In a society where design is everywhere, and we could almost say it rules our lives, UX is a terminology that has been adopted by most Web designers and Design agencies worldwide; but even when it is something most professionals in this area have adopted, a lot of them don’t really know what UX really […]

Membership in loyalty programs continues to rise, and it isn’t surprising. There are options everywhere. Sometimes all it takes is giving an email address or checking a box, and congrats – you’re a loyalty member! But even though membership is up, fewer people are actually engaging with these programs. The average person is a member of around […]

CHALLENGES CREATING SEAMLESS MEMBER JOURNEYS As focus on digital continues to grow, organizations across industry must provide an omni-channel experience to remain competitive. For healthcare, an omni-channel experience also requires an agile response to patient and member needs in real-time. With the proliferation of the Internet of Things, it has become easier to use smart phones, smart watches, […]

Ever stumbled upon an article on social media that catches your interest? You click it. You are curious and anxious to read it. You are in the website – it loads, but at first, it seems empty. The site is there, but there is no text in it. You are probably annoyed. You are probably […]

Our recent website redesign for internationally recognized cultural destination The Henry Ford has been awarded a MUSE Award by the American Alliance of Museums. The site, which launched earlier this year, took Silver in the Online Presence category. The Henry Ford, in Dearborn, Mich., is the largest indoor-outdoor museum complex in the United States. It […]

Has your company been wanting to redesign its website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to make you more money? Not necessarily. Companies like […]

Before I get started, let me be clear, I am very much of the belief that a personalized customer experience can grow conversion by at least 20% compared to a contextually irrelevant site. Relevancy matters, so please put away your torches and pitchforks and let me clarify. I have started to see a trend where […]

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

By now, you’ve probably heard of or seen some of these digital acronyms: SEM, PPC, SEO, CTA, ROAS…CRO?   CRO, or Conversion Rate Optimization, is, simply put, the process of turning potential customers into customers, and then turning those customers into repeat customers.  Breaking it down a little more, a conversion occurs when a user […]