Posts Tagged ‘user experience’

Around this time of year, we start to think about New Year’s Resolutions. Often they are centered on health (I will eat better and work out more), lifestyle (I will spend more time with those that are important to me), spiritual (I will read the Bible in a year this year), and so on. I […]

Inclusive design and digital accessibility are grabbing the attention of design strategists and design makers. I see two significant and related changes happening now: 1. We’re more and more designing for context and situations. Things like voice-enabled experiences and augmented reality. 2. We’re designing more products and services to be available only online. Especially for […]

Have you ever wondered how visitors actually interact with your website? While analyzing your quantitative data is vital for understanding the numeric impact, we also need to understand the qualities of our consumers, or, the qualitative data. In previous posts about improving your website and increasing conversions, we briefly discussed how to identify A/B test ideas. Today, […]

Modern websites need to support a good user experience whether they are displayed on the small screen of a mobile phone, a traditional desktop PC, or anything in between. To achieve this flexibility, most websites are now developed using a responsive web design. This allows the display of the site to adapt based on the […]

Employees are using mobile devices more than ever before and are likely accessing important information from intranets via tablets and smart phones. This creates a number of challenges when intranets have been designed for optimal use with desktops resulting in a poor user experience and low adoption for employees accessing intranets via mobile devices. Mobile […]

Let’s talk about website migrations. Captivating, I know. If you’ve never experienced one, don’t worry – the digital world changes so quickly that, if you work in this industry, you’ll probably slog through a migration eventually. There’s a lot to think about – new templates, updated site navigation, technical architectures – but the hardest part? […]

Selecting a commerce platform or completing a platform integration cannot be accomplished using a one-size-fits-all approach. I’ve heard many people say, it doesn’t matter, “eCommerce is eCommerce.” While yes, this is true, the end goal is almost always to grow sales, however, it’s not all the same. After meeting with customer after customer, it is abundantly clear […]

The fifth of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Operations. You can see in the diagram below that the first and most critical dimension, Customer Insight, sits squarely on top of Operations. That’s no coincidence! Technology + Operations = BFFs I’m sure you’ve experienced this before: you invest […]

Beyond a customer’s perception of your company’s products and services, your brand identity and experience go hand-in-hand with every interaction they have – across marketing, sales, and service – with every touchpoint serving as an opportunity to further engage your customers. Your new Salesforce Lightning Community should not be an exception to this rule. A […]

This is the second post in a series about applying customer experience (CX) principles to life sciences. In the first post, I discussed a critical underpinning concept for the blog series related to how “customers” are defined in life sciences. Here’s a quick recap: Since patients don’t typically buy their medications or medical devices directly […]

Companies are often burdened with a wealth of data, as well as customers that may have cross-over between multiple products they own that can cause confusion with marketing to difference audiences, or what information should be displayed in a Salesforce Customer or Partner Community. Likewise, companies may also be faced with the debate whether or […]

Oracle has announced some exciting changes coming to the EPM Cloud in the July to August time frame. If you are headed to Kscope 17 in San Antonio, Texas, be sure to attend the Sunday Symposium to catch Oracle’s live demo of cross-pod integration. What Is Cross-Pod Integration? When I use the term “pod,” I […]