Posts Tagged ‘Social Media’

Thanks to Kara Whitlow for pointing me to this article. When you look at digital transformation, the custom facing side means you have to meet customers where they are and that means a variety of social media channels have to be included. It doesn’t matter if you are in the B2C or B2B world, social […]

With 2017 coming to a close it was the perfect opportunity to reflect on all the great things our clients are doing to improve healthcare. Here are three of my favorites: Video: Enhancing Medical Research at the University of Colorado Learn why University of Colorado Anschutz Medical Campus turned to the cloud to improve security, […]

There is an “advertising rule of seven” that claims a consumer has to see your advertisement seven times before they convert. As a marketer, it may feel as if you have to put out a message every seven minutes until a consumer converts. The bottom line is that it is not enough to pop up […]

Paid is the new organic. It was not too long ago that social emerged as a free platform brands and businesses started taking seriously and leveraging to increase their sales and brand recognition — essentially seen as free advertising. Even a couple years ago, it may have seemed foolish to pay for a social media […]

In December 2016, my colleague wrote about various technologies that can help pharmaceutical and research organizations help recruit clinical trial subjects. One of the applications Param Singh, our director of clinical operations and connected health for life sciences, highlighted is called Antidote Match: “Antidote Match, which uses natural language processing, artificial intelligence, and an army […]

As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

“It wasn’t cool.” That’s what Isaac Irvine, Social and Community Manager at GoDaddy, determined when he took a hard look at the company’s employee advocacy program. A huge fan of GoDaddy since joining the company, Isaac had usually shared much of the company content sent his way. But one day, as he scrolled through the […]

According to Forrester’s study and presentation at the MDMC 2017 Conference at Union Station, the group “Generation Z” is considered to fall between the ages of 18 to 27 years old. Being a Gen Z myself, I was excited to hear Jessica Liu’s keynote session about Gen Z and the way that brands try to reach this generation through social […]

Video has taken over social media. Your feeds that used to be filled first by words and then by photos have been increasingly bombarded with videos. As social media companies do their best to meet demand, one of the cool kids on the block, Facebook Live, leaves marketers a little stumped. Going live at a […]

As a marketing manager, I understand the full importance of content in the buyer’s journey. Depending on where awareness occurs, a customer could either be getting to know the solution I’m promoting, interested in adoption, or curious about the sale. Either way, it’s up to me to provide the information in a compelling, useful, and […]

Times are changing in nearly every aspect of life, and the healthcare industry is not immune to this disruption. Meeting the rising demands of patient and consumers requires healthcare organizations to keep pace with the ever-changing technology landscape. While there is no rest for the weary in this fast-paced world of technology evolution, there is […]