Posts Tagged ‘PRM’

In manufacturing, partner ecosystems create efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to accessing customer data and creating digital experiences. According to a Forrester Consulting study commissioned by Perficient, 71% of buyers can choose a dealer, distributor, or other partner after a digital-only journey. […]

Calling all manufacturers! Come join us for a candid conversation with experienced manufacturing leaders on Thursday, September 10. Hosted by industry veterans Tony Kratovil from Salesforce and Eric Dukart from Perficient, this virtual roundtable event will dive into what’s top of mind in the world of manufacturing and how companies with indirect sales channels can […]

You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

In today’s world, people expect to have data, information and tools at their fingertips. If you’re in the manufacturing or automotive industry, your channel partners (a.k.a. dealers or distributors) are no different. They want immediate access to data, such as leads, conversions and KPIs. They want to be able to find blog posts, product information […]

Active communication is a vital component to a successful technology implementation, and speaking the same language (figuratively and literally!) helps keep all members of a team on track. To ensure you (and your team) are on the same page when discussing your Salesforce Community, use this glossary of key Salesforce Community Cloud terms and their […]

Last year, Salesforce announced the release of Lightning Partner Community, allowing businesses to use Lightning to quickly deploy a rich and powerful community for their partner ecosystem. I couldn’t agree more with Kara’s blog on 5 reasons you’ll love Lightning Partner Communities given the success we’ve had and feedback on deploying Lightning Partner Communities for our […]

Psssttt! Wanna know a secret? Of course you do! Rumor has it the secret to growing your channel business (and you bottom line) is – partner engagement. You might be thinking (well duh, that’s a given). What you may not have realized is that the rules and means of engagement have changed. Cloud continues to have an […]

Next year is shaping up to be a disruptive year in the partner program world as the impact of digital transformation runs deep within the walls of the sales organization. To thrive in a competitive channel partner landscape in 2016, we firmly believe organizations are being forced to think about and do three fundamental things: adopt a digital-first mindset to rethink the partner […]