Posts Tagged ‘patient experience’

Doctor With A Tablet Computer

Perficient and DAMSR Partner to Improve the Patient Journey

Editor’s Note: This guest blog post comes courtesy of Deepak Rao with DAMSR  All of us can relate to the scenario where a patient spends two hours in a clinic for a 30-minute appointment where the actual time spent with the provider was 10 minutes or less. The patient experience in clinics is not optimal […]

Generation X Marketing

Are You Slacking on Generation X in Your Hospital Marketing?

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

Female Doctor Waving And Talking With Colleagues Through A Video Call With A Laptop In The Consultation.

Creating Optimized and Engaging Provider Profiles For Your Hospital Website

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

He's Always Ready To Help

The ROI of Soft Skills Training in Healthcare Customer Care

It’s no secret that, for organizations to be successful, a healthy focus on the bottom line is critical. That goes for healthcare and life sciences organizations as well. Because of this, many organizations focus on ”hard skills” when training their patient support, customer care, or contact center employees. Hard skills are those teachable skills that […]

Going Over Every Detail

Best Practices For Planning Your Next Healthcare Journey Map

We recently discussed how journey maps can be leveraged across organizations to create a holistic, patient-centered experience (if you missed it, you can learn more about ‘Activating Journey Maps Across your Healthcare Organization’). But before you can activate journey maps, you must create them. The following these best practices for planning your next healthcare journey […]

Nurse Speaking To A Mother And Child

Activating Consumer Journey Maps Across Your Healthcare Organization

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

patient or healthcare consumer

Your healthcare audience: Patient, consumer or human?

Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]

direct-to-consumer

Healthcare Price Transparency: Why Clear Costs Can Drive Brand Loyalty

On Jan. 1, 2021, new guidelines from the Centers for Medicare & Medicaid Services went into effect requiring hospitals that operate in the United States to provide “clear, accessible pricing information” online for the services they provide. Hospitals have a choice in how they provide this information, and the experience varies widely from hospital to […]

Caucasian Mother And Her Kid Wearing Medical Masks In Clinic

How Digital Can Improve the Patient Experience

As with many people, 2020 was a big year for me personally. In October, my wife and I welcomed our first child to the world. It was a C-Section, so that meant we had an extended stay at the hospital. With the COVID precautions in place, I can’t say it was a vacation-like stay. In […]

Patients experience

Find a Doctor Search Tool Enhances the Patients Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also a tool used frequently by existing patients, physicians and academics. With so many users of this tool, it is an […]

Mobile Wayfinding: The Cure for Missed Medical Appointments

Is your organization feeling the pain of missed medical appointments? You are not alone. In fact, late or missed patient appointments cost hospitals more than $150 billion annually. Often, patients try to navigate their way through massive medical facilities and get lost or experience stress and frustration in navigation. This can result in late or […]

Improving the Patient Experience With Content

Patient experience is a key measure of overall healthcare quality. It commands equal attention alongside clinical outcomes, patient safety, and efficiency and cost reduction measures. Patient education is a significant component of the patient experience. As such, it receives special attention in some primary care and acute care quality measures. So we need to give […]

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