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Posts Tagged ‘marketing’

Oracle Enterprise Management Updates

MarTech: 5 Disruptions Happening to Marketing

What trends do you think are disrupting marketing right now?  GDPR? Advertising overload? Privacy concerns with Facebook?   While those are certainly disrupting, at the MarTech West conference Scott Brinker spoke about the five disruptions he sees. He started by talking about all the hype going on with marketing technology.  AI, AR, ChatBots, Bots, and many […]

Mobile Sales Enablement

[Guide] 2018 State of the Airline Industry

The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]

MarTech Landscape 2018

The 2018 MarTech Landscape is Here

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

IBM Think: The AI Powered Marketing Landscape

Gerry Murray, Research Director at IDC, presented on the AI Powered Marketing Landscape in the cloud. He presented a “lay of the land” of AI-powered marketing providers in their first-ever MarketScape on Artificial Intelligence in Enterprise Marketing Clouds. Gerry focuses on the Marketing Technology Research practice.  He takes a use case approach which is great because […]

Setup and Basic Preparation for Sitecore 9 Installation

Why Cybersecurity is Important to Marketers – Not Just IT

The Responsibility is Shifting When Adobe and Microsoft announced their partnership – and that Microsoft Azure is the preferred platform for hosting Adobe Marketing Cloud – the line between marketing and IT became even more blurred. The crossover between marketing technology and IT is not new, but it is continuing to increase year-on-year with no […]

Tips to Align B2B Sales and Marketing Through Automation

Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]

Digitalization Will Help Telecom, Cable, and Satellite Win Big

As it stands, the outlook for broadcast, cable, and telecommunications providers looks very bright. In a Q3 2017 earnings call, John J. Stephens, senior executive vice president and chief financial officer of AT&T, said: “We continue to track well against our full-year guidance, and we continue to invest for the growth of our business and […]

Public Awareness & Education Campaigns Essential In Pharma

One of the biggest trends in the industry is the continuation and proliferation of public awareness and education campaigns. For example, most healthcare experts agree on and believe in the importance of prevention. Yet, convincing patients and caregivers that vaccination is one of the best forms of prevention is difficult. Instead, people wait until they […]

Janssen Gets Patient Support With The Unveiling Of Cancer.com

It’s been a long time in the making, but it’s finally completed. Janssen, a pharmaceutical company owned by Johnson & Johnson, just unveiled a new digital site, Cancer.com. The new site provides patients, caregivers, and loved ones with loads of content and resources. It even offers users the ability to customize and personalize the site […]

15 Stats About High-Tech B2B

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution.  Think campaign management software rather than a shopping cart.  I won’t quote every single stat but here are my top […]

How to Dominate Your Marketing with the Cloud

CMOs are under increased pressure to show tangible return for their marketing spend while delivering on an expanded customer agenda. Providing a high-quality experience across multiple channels on a consistent basis is difficult, especially with competitive noise. To keep marketing efforts moving, some leaders have turned to cloud as a technology differentiator. Cloud solutions are […]

Top 9 Digital Advertisers In Financial Services

According to an April 2017 report from Kantar, a leading marketing research and media company, nine of the top 25 digital advertisers in 2016 were companies in the financial services industry, many of which have significantly increased spending within a one-year period. Here are the banks, insurers, and other financial services firms that are among […]

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