Customer Experience and Design

Janssen Gets Patient Support With The Unveiling Of Cancer.com

It’s been a long time in the making, but it’s finally completed. Janssen, a pharmaceutical company owned by Johnson & Johnson, just unveiled a new digital site, Cancer.com. The new site provides patients, caregivers, and loved ones with loads of content and resources. It even offers users the ability to customize and personalize the site and the information they consume.

One of the tools that Cancer.com offers is My Care Activator. It’s described as “an online program that helps you build skills over time so you can take better care of yourself.” The program gives you actionable steps, along with tips and tricks for your journey. Think of it as a plan, something tangible and specific that you can follow.

Another tool, Advocacy Connect, enables you to select the information you’re looking for, whether it’s information about clinical trials, survivorship, or travel services.

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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Janssen developed Cancer.com with support from a number or cancer-related organizations, including the American Cancer Society.

According to a recent study of 1,500 participants conducted by Healthline, 89% of cancer patients and caregivers receive their medical information from online resources, and nearly half of them join a support group. In fact, most of the respondents agree that the online resources empower them to make “more informed decisions” and “cope with fear and anxiety.”

It’s clear we live in a society in which patients and caregivers do their own research. Not only do they expect to find the information and resources they’re hungry for, but they also want it fast. Also, those who are going through their darkest moments in life understandably yearn for a personal experience. Fortunately, companies have a plethora of amazing technologies to help create great experiences. That said, a lot of thought needs to go into the strategy.

With each day that passes, we see more and more pharmaceutical organizations stepping up to the plate with robust patient support, education, awareness, and advocacy initiatives. These companies understand the value of these programs and campaigns. They understand the benefits to patients, not to mention the impact it has on their overall business. It’s a win-win.

At Perficient, we’re able to support our clients with the development of a variety of powerful digital programs, whether it’s for the web, mobile, or another digital device. We understand the strategy, customer journey mapping, design, and technology behind it all.

If your organization is looking to improve the customer experience – whether that be the patient, subject, physician/clinical investigator, etc. – we get it. If you need a partner to strategize, drive, or support your digital health program in life sciences, give us a shout.

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Sr. Marketing Manager, Industries, Perficient

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