Posts Tagged ‘Gamification’

Financial services organizations such as banks, insurance organizations, and credit card issuers, are creating mobile applications that are not just focused on the products or services they’re selling. Instead, they’re using mobile as a way to get in front of customers and non-customers alike. At the end of the day, their belief, and rightly so, is that […]

While we can’t always be certain which trends the new year will bring, we can offer predictions based on our conversations with industry executives and our customers, looking at what companies have accomplished in the past year, and the initiatives they already have in place for the future. In fact, that’s exactly how we compiled […]

A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]

My colleague, Elizabeth Dias, recently pointed me to a white paper from Akamai, the global leader in content delivery network (CDN) services, which discussed eight considerations for enabling digital transformation in financial services. For those not familiar with digital transformation, the trend revolves around using newer technology to improve the overall customer experience. It’s about […]

  Medication non-adherence continues to be a big issue in the pharma industry, affecting clinical outcomes for both approved and unapproved drugs. And naturally, it increases overall healthcare costs. HealthPrize, a maker of medication adherence and patient engagement software, recently published statistics that further suggest gamification improves patient adherence to medication protocols, as well as […]

Breathometer is at it again. After the highly successful launch of the world’s first smartphone breathalyzer, the first company that got all Shark Tank investors to put in a total of $1 million has just created another Indiegogo campaign for a new product, Mint. Mint will be a tiny Bluetooth LE medical device (Class I) that’s […]

Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by […]

Quit with the boring pharma TV ads. I can’t remember the last time I saw one – well – that I remembered. Until now, out of the red corner…Valeant. Just imagine the jubilation Valeant is feeling right now. Alright, I’ll stop with the wordplay – at least until the middle and maybe the very end! […]

When launching a product into the consumer marketplace, you want to have a solid strategy to achieve the greatest success possible. It’s no different when pushing a new drug or device to market, regardless of how big your market is. One of the most important pillars in your strategy should be patient support. For those […]

More than half way through our “What the market says you need in your patient portal” series I bring to you one of my favorite topics: healthcare gamification and serious games. Games are great at explaining complex systems. There are fewer places one can find complex systems than in the micro and macro worlds of […]

Tom Austin presented on the rise of smart machines and their application in the work place, and society at large. I think this is pretty cool technology, and will revolutionize the way man and machine interact over the coming decades. It will probably come faster than we keep up with and Uncle Sam will probably […]

This looks like a promising event, with many interesting speakers from Microsoft and Google, as well as the media industry such as Don Steele of Comedy Central. We won’t be there this year, perhaps in the future. It looks like on to watch in the Social engagement space.