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Did We Plan for This? A Look at B2B eCommerce Disaster Planning

Do we have a disaster preparedness plan for this? Can we stop our customers from hoarding product? What can we do today? Due to some unfortunate circumstances, the answers to these questions are now needed for B2B businesses, especially those who depend on eCommerce for their day-to-day activities. Though we hope this COVID-19 outbreak will pass […]

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Personalization With AI

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

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A Seamless User Experience with PWAs: The Best of Both Worlds

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

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Will Ecommerce Guide the Future to Direct-to-Consumer Sales?

Previously, I examined eCommerce functionality in the automotive industry and the benefits of a direct-to-consumer sales model. This blog follows up and discusses how to find a reliable technology partner, functionality aspects, and aspects of this new direct-to-customer sales method. Finding a technology partner that specializes in digital transformation is key. That doesn’t simply mean […]

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[Perspective] Is eCommerce the Future of Auto Sales?

Since 1898, the automotive industry has largely relied on the dealership network approach to sell its products. However, the concept of a direct-to-consumer sales model has become a bigger topic of conversation lately. The majority of the discussion hasn’t been about automotive companies opening physical locations or stores of their own to replace the dealerships, […]

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Migrating from Magento 1 to Magento 2

With Magento 1 support ending by June 2020, it is very important for merchants to migrate their stores to Magento 2. There is nothing to panic about this migration, but we know there might be a lot of questions about the transition. Here are a few that might be going through your mind, along with […]

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B2B Digital Transformation: Assessing IT and Technology

Rather than begin a digital transformation journey with technology (as many organizations tend to do), you must begin by setting objectives, evaluating your market, and determining where you fit. Only then can you begin to assess internal capabilities and begin selecting the technology to support new initiatives. IT and Technology New technology deployments require a […]

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5 Things You Need to Know About B2B Commerce

A day hardly goes by without a news headline related to massive changes in retail. Businesses are rapidly evolving to meet the growing list of customer expectations. And those that don’t are failing fast. How are these shifts affecting business-to-business retailers and buyers? Here’s our take on five key things you should know about B2B […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Roles of the B2B Buying Journey: Understanding the Merchandiser

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]

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B2B Digital Transformation: Evaluate Your Market

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, you must evaluate your market. Keeping up with the competition can be difficult in an over-saturated marketplace […]

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B2B Digital Transformation: Setting Objectives

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. The first step is to set your objectives. Start by identifying what you want to achieve. There are the standard business […]

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Magento Page Builder: Development Tools for the Non-Developer

Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

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Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

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Powering Imagination: Perficient Digital Heads to Magento Imagine

Magento Imagine is quickly approaching, bringing some of the biggest innovators in eCommerce to share their insights and best practices. Perficient Digital will be there at booth #311 discussing what’s next in order management and experience-driven commerce, and how our strong partnerships with Magento, Adobe, and Marketo make us the perfect partner to help organizations […]

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Building Your WebSphere Commerce V9 Roadmap for B2B

With HCL’s acquisition of several IBM products, including Websphere Commerce, many are wondering how those platforms will be affected. HCL has asserted that they are not setting out to change the strategic direction of WebSphere Commerce, but rather they aspire to add to it. This acquisition isn’t going to fundamentally change the architectural direction that […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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Crafting a Better Customer Experience with JOANN

In the day and age of digital, an excellent customer experience online is essential. But shifting to a digital experience strategy means different things for different organizations. Our client JOANN Stores is a noteworthy example of a retailer utilizing new technologies to improve the overall customer experience. Subject matter experts from the Perficient Digital Commerce […]

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